Customer Data Platform: Collect, unify and activate client data
Our Live CDP serves as the foundation of Loadstone’s ecosystem and can operate and interact with other solutions, delivering exceptional flexibility and impact.
Easily gather and manage all client data in one intuitive interface. Gain insights into audience interactions, preferences and behaviors to deliver more personalized experiences and enhance your marketing strategies.
Trusted by leading brands worldwide
Loadstone powers businesses to maximize revenue with every search hit
0.3
Seconds average API response time, guaranteeing real-time data
200M
Unique users’ data stored on our platform
10B
User attributes and characteristics stored in our database
What we do
Transform data complexity into opportunity with our Live CDP
Loadstone’s Customer Data Platform consolidates data from various touchpoints into a single, user-friendly, unified view. It enables businesses to collect, manage, and analyze client data across multiple channels, such as web, mobile, email, social media and in-store interactions, helping them create more personalized marketing strategies.
A solution that unifies data across marketing, sales, operations, and customer success
Efficiently merge customer data into unified profiles.
Behavioral first-party data
Tracks actions taken by customers across multiple channels, whether across your website, mobile app, live chat, or through digital assistants.
Transactional data
Monitors customer purchases, returns, and other transactions from e-commerce platforms or POS systems to gain insights into buying habits.
Demographic data
Collects key customer details, such as name, date of birth, and address, to personalize your marketing efforts and create a more tailored experience.
Collect third-party data
with our open API
Gather and unify customer information from diverse sources using unique identifiers like user ID, email, or phone number. With API-based connectors and web-hook support, you can capture customer interactions across multiple channels, building detailed, actionable profiles in real time.
We ensure audience segmentation with real-time responses
Move beyond simple filters and static groups. Our platform offers both static and dynamic audience segmentation based on tags, parameters and properties.
Static audiences
We provide your business with a large number of filters based on customer qualities, actions and purchases. Segment the customer base according to your business requirements.
Dynamic audiences
Create rules for automated customer segmentation based on their parameters and actions without the need for manual work.
Make your data work smarter
Start now with these 4 steps
Contact us
Schedule your first call with our team of experts, and let us know how we can assist you in achieving your goals.
Map your data sources
Work with us to identify and connect your key data sources, including websites, apps, CRM, and more. Ensure seamless integration into centralized CDP.
Activate customized actions
We collaborate with you to configure triggers, audience segments, and tailored workflows that drive predictable results and personalization.
Make your data work smarter
Monitor real-time results and adjust marketing strategies for continuous improvement. Gain actionable insights to maximize the impact of your CDP.
You will come for the technology and stay for the vision
From day one, you will have an experienced team of experts to consult on strategy, guide you through setup, provide best practices, and help your team maximize the impact of our solution. A partnership with us will guarantee you are never alone.
When you partner with Loadstone you add to your team:
A dedicated customer success manager
A local technical account manager
International growth hackers and data analysts
Valeria Jirón
Spain
Serge Lobo
US
Paula Azòcar
Chile
Pedro Ortega
Chile
Pedro Ortega
Serge Lobo
Paula Azòcar
Valeria Jirón
Eduardo Cortez
A modular marketing system for your incremental growth
Loadstone offers more than a customer experience platform.
Our composable marketecture lets businesses create scalable and customizable commerce solutions to meet their unique needs.
Unified Customer Data Platform
A powerful CDP to fuel your marketing processes with real-time data
High-quality data is at the heart of the entire Loadstone product ecosystem, unifying sales data with first-party client information from multiple sources. It provides a comprehensive, marketing-ready client view and serves as the foundation for all our products, with the latest user segments and insights.
Retail Media
Designed to enable businesses to generate additional revenue with targeted advertising
Our end-to-end commerce media platform is an easy-to-manage product placement and advertising solution that dynamically delivers personalized ads to the most relevant shopping audiences, right at the point of sale.
CRM & Communications
Activate customer engagement with
ultra-personalized interactions
Loadstone’s CRM & Communications product allows marketers to segment their consumer base and engage audiences with an omnichannel approach, both online and offline.
AI Recommender system
Shopping suggestions based on Artificial Intelligence and consumer behavior
Our recommender system is based on smart AI algorithms that precisely generate buying suggestions organically displayed at the most opportune moments. The perfect tool to maximize revenue potential.
AI based commerce search
Replaces the native search function to provide exactly what users are looking for
AI Search enhances web and mobile product discovery experiences, driving higher conversions and ensuring customers never leave without making a purchase with rapid, highly accurate, and up-to-date results.
.avif)
Loyalty Management
Empower your brand with strong customer connections across all channels
Loadstone’s Loyalty Management system provides a flexible, robust solution for designing, launching, and managing loyalty and referral programs, seamlessly connecting online and offline audiences.
Promo Marketing
Simultaneously plan and launch various types of sales promotion campaigns
With our Promotional Marketing solution, marketers can easily run campaigns to attract new clients or reactivate existing audiences, while stimulating higher purchase volume and accelerating sales turnover.
FAQs
.svg)
A CDP is a software that consolidates data from various customer touchpoints into a unified view, enabling businesses to collect, manage, and analyze customer data across different channels for better personalization and insights.
A CDP collects data from multiple sources and organizes it into unified profiles. This allows businesses to segment customers based on behavior, preferences, and demographics, enabling more targeted marketing efforts.
Loadstone’s CDP can integrate a wide variety of data, including behavioral data from websites and apps, transactional data from POS systems, CRM data, and customer interactions from channels like email, social media, and more.
By creating a unified view of your customers, a CDP helps deliver personalized experiences through more effective segmentation, real-time data collection, and omnichannel marketing, resulting in higher engagement and conversion rates.
Contact us if you have more questions about our Customer Data Platform.
Magnetize your commerce business at every touchpoint
Discover how our innovative solutions can elevate your retail strategy and drive sales effectively.
Discover how our innovative solutions can elevate your marketing strategy.
