Behavior-driven Promotional Marketing system
Loadstone Promo is a unified platform to manage all your promotional campaigns across channels and geographies, with dynamic intent-based targeting.
Try different pricing strategies and product bundles, and experiment with offers and formats to build a consistent, predictable revenue stream from data-driven promotions.
Trusted by leading brands worldwide
Loadstone Promo is a data-centric promotional marketing engine with a gift of gift-giving
+20M
Promo codes created by our retailers
x100
Ready to use pricing strategies
10B
Bonuses on our clients’ accounts
Gain control
of your promos
and make them
work for your margins
Loadstone Promo is built with the idea of transparent goal setting, planning, management, and analytics for promo campaigns. We’ve created an easy, no-code tech stack to help your metrics grow with confidence.
Optimize profitability and drive ROI
Eliminate margin erosion entirely with significantly better discount control tailored to each individual client.
Impact CR and AOV
Leverage the connection with consumer behavior to drive acquisition, retention, and upsell.
Launch offers 2 times faster
Save hours on promo campaign management and manage codes without the help of an engineering team.
Make audience-centric offers instead of scattering discounts widely
Sync your data seamlessly with our CDP, fully integrated with our promo engine, to craft personalized incentives. Leverage dynamic segments and a wide range of attributes to ensure precise targeting.
x100s types of audience targeting
Website behavior and actions
Abandoned cart
Abandoned category
Post-purchase
Inactive for N days
Viewed price and dropped
Abandoned search
Items added to wish list
Our client’s top choice
Customer lifecycle markers
Makes purchases N times/month
Total purchase value per N period
Completed N purchases
Favourite category: Fashion
Top 5 products are N SKUs
Last order made N days ago
Bonus points expired
Loadstone’s top choice
Interaction with your communications
Opened an email in X campaign
Clicked on the link in email
Haven’t engaged for N days
Opened ‘Summer’ campaign
Received web push
Re-subscribed to Newsletter
Unsubscribed from SMS
Explore the strategy behind promo targeting.
The process
Manage promo campaigns on micro and macro levels to retain consistency in promo calendar
Running multiple campaigns at scale can shrink your margins. Protect your revenue by managing promo initiative hierarchies with a comprehensive, high-level view and applying straightforward discount rules within campaigns.
Set priorities on a macro viewso the discounts don´t compete in a cart or purchase receipt
Configure at a high level how different promotional campaigns interact, ensuring your activities remain profitable, aligned with the overall campaign calendar, and free from conflicting discounts.
Top client's prioritization strategies
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Set custom rules within campaigns to increase profit margins
Establish sales order or exceptions for certain SKUs, categories or group of products to set sensitive settings in between campaigns
Top popular clients’ prioritisation strategies
Set promo campaign variables
Indicate the set of factors for you promotional marketing campaigns within 80+ parameters such as geolocation, customer attributes, order items, etc
Plan incentives with ease
Find out how to simplify campaign workflows
The formats
Execute multiple discount
strategies, and make them heartfelt
Promos are not only about driving orders; they’re also about bringing positive emotions. Showcase your brand’s tone of voice and build connections by offering more than just a discount.
Popular and ‘long-tail’ promo bundles
Start with classics like 'Buy 3, Get 1 FREE' or '70% Off Black Friday Deals,' then explore tiered or dynamic discounts based on items, SKUs, margins, prices, or customer behavior.
Promocodes
Create unique or reusable promo codes that can be used only by the recipient or shared with a wider group. Track promo code usage and status in real-time reports.
Discount or increase the price
Balance the two strategies: discounting to increase cart value and raising prices to enhance profitability, perceived value, and eliminate losses.
Gift cards, vouchers, coupons
Make your promos create emotional, non-monetary-based connections with clients by offering gift cards, coupons, certificates, etc., with discounts, value, or accrued bonuses.
%, any currency, or bonus points
Use any value units you prefer—whether it's percentage discounts, local currency per location or store, or bonus points at your own exchange rate—in your promotional marketing.
Own exchange rate system
Set your own exchange rates for the bonus points. Specify a points rate multiplier, a fixed number (N) of bonuses or dynamic value.
Which areas would you like to improve in your business?
Secure your promo campaigns and prevent fraud
Loadstone is built to ensure promotional campaigns follow the rules you set, eliminating manual errors and unexpected backdoors, protecting your profit margins, and preventing potential losses.
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Anti fraud promocodes
Use one-time or unique promo codes that are generated automatically in the most secure way.
Enforcement of promo campaign terms
Set behavior-based settings or clearly define exceptions, such as transaction limits, expiration dates, or promo code requirements.
Promo audit and post-campaign analytics
Review the history of promo codes, activations, redemptions, and other to identify irregularities
Transparent client profiles
Check 360° comprehensive user profiles to detect suspicious activity or fake accounts
Guaranteed omni-channel consistency like no other
Engage your audience through more than just emails. Connect via push notifications, iOS and Android Wallet, WhatsApp, Viber, SMS and integrated chatbots to deliver personalized, real-time communication across multiple channels.
Bring product bundling to your store with Loadstone Promo
Virtual POS in your account
To test the performance of a particular promotion for a specific point of sale or customer.
Physical cards or vouchers
It can be easily printed, as our API is available for integration with the client’s or third-party software.
Direct integration with POS
No modification of the back office or any additional infrastructure setup required.
Effortless POS Integration and Custom Message Printing
Print your message on the purchase receipt with the promo offer or leave a note for the cashier.
Hyperlocal promo targeting
Per store, location, retail network - or omnichannel.
Manually insert discount
At the cash desk, by the cashier, within the set percentage limit.
Runs on eWallet on iOS or Android
Issue bonuses through digital gift or bonus cards.
A modular marketing system for your incremental growth
Loadstone offers more than a customer experience platform. Our composable marketecture lets businesses create scalable and customizable commerce solutions to meet their unique needs.
Unified Customer Data Platform
A powerful CDP to fuel your marketing processes with real-time data
High-quality data is at the heart of the entire Loadstone product ecosystem, unifying sales data with first-party client information from multiple sources. It provides a comprehensive, marketing-ready client view and serves as the foundation for all our products, with the latest user segments and insights.
Retail Media
Designed to enable businesses to generate additional revenue with targeted advertising
Our end-to-end commerce media platform is an easy-to-manage product placement and advertising solution that dynamically delivers personalized ads to the most relevant shopping audiences, right at the point of sale.
CRM & Communications
Activate customer engagement with
ultra-personalized interactions
Loadstone’s CRM & Communications product allows marketers to segment their consumer base and engage audiences with an omnichannel approach, both online and offline.
AI Recommender system
Shopping suggestions based on Artificial Intelligence and consumer behavior
Our recommender system is based on smart AI algorithms that precisely generate buying suggestions organically displayed at the most opportune moments. The perfect tool to maximize revenue potential.
AI based commerce search
Replaces the native search function to provide exactly what users are looking for
AI Search enhances web and mobile product discovery experiences, driving higher conversions and ensuring customers never leave without making a purchase with rapid, highly accurate, and up-to-date results.
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Loyalty Management
Empower your brand with strong customer connections across all channels
Loadstone’s Loyalty Management system provides a flexible, robust solution for designing, launching, and managing loyalty and referral programs, seamlessly connecting online and offline audiences.
Promo Marketing
Simultaneously plan and launch various types of sales promotion campaigns
With our Promotional Marketing solution, marketers can easily run campaigns to attract new clients or reactivate existing audiences, while stimulating higher purchase volume and accelerating sales turnover.
FAQs
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Promotional marketing is a strategy widely used in commerce to boost customer engagement and drive sales by offering incentives. It can include various monetary and non-monetary tactics, such as granting discounts, coupons, and special offers, as well as developing multi-level loyalty programs, giveaways, and gamification mechanics.
Effective promotional marketing can be used to penetrate new markets by adopting a lower-price strategy, increase business margins, or clear inventory with targeted sales strategies within specific categories. It can also drive on-the-spot purchases. Through special personalized offers, promotional marketing helps build customer retention and foster engagement.
Loadstone’s Promo Marketing solution is designed for managing and delivering promotional campaigns across various channels, both online and offline. Based on real-time, high-quality data, Loadstone’s Promo Marketing product can create a large number of offers and promotions simultaneously in different geographic locations, prioritizing them effectively. It is always focused on increasing engagement levels, conversions, and generating predictable new revenue streams.
By using advanced segmentation and real-time data from its own CDP, Loadstone enables marketers to deliver highly personalized promotions based on customer behavior, preferences, and purchase history. Loadstone’s Promo Marketing product works with dynamic segments to define smart and meaningful targets for each campaign.
Absolutely! Loadstone offers customized analytics and reporting tools that allow you to track key metrics, such as engagement rates, conversion rates, AOVs, and ROI, to refine your strategies and maximize results. From campaign performance to customer behavior analytics, Loadstone provides the precise data needed to make informed decisions.
Loadstone adheres to global data privacy standards, including GDPR and CCPA. It ensures that your promotional campaigns comply with regulations through consent-based data collection and management practices.
Loadstone supports almost every channel, including email, SMS, WhatsApp, push notifications, in-app messages, and website pop-ups. Loadstone also provides a seamless omnichannel promotional experience both online and offline (in-store physical cards, personalized vouchers, receipts, and loyalty program communications at point-of-sale terminals). With Loadstone, the customer experience will always be unified across all touchpoints at every step of the journey.
Getting started is easy! Contact our team for a quotation or just to talk to an expert, and we’ll guide you through the entire process: pricing, agreement, setup, integration, and campaign creation to ensure a smooth onboarding experience.
Contact us if you have more questions about our Promotional Marketing Solution
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