Retail Media refers to ads and sponsored products placed across e-commerce websites, mobile apps, or physical stores. It targets consumers right at the point of sale, resulting in higher conversions compared to traditional advertising and promo channels. Retail Media allows brands and suppliers to increase their visibility and efficiently promote products through banners and e-shelves, influencing consumers when they are close to making a purchase decision.

Yes, Loadstone’s Retail Media platform enables businesses to launch their commerce media channels for both e-com and physical stores without needing to invest time and resources in engineering their own in-house solutions. Whether you operate a retail store chain or an e-commerce platform, you can easily integrate our advertising inventory into your commerce environment and granularly manage the display & impressions logic. With this, you’ll also get access to a dedicated publisher’s interface where you can manage all relationships with advertisers who run their ad campaigns across your Retail Media.

There are several options to choose from — you can launch and manage your ad campaigns through our intuitive self-service advertiser portal; alternatively, you may outsource your advertising initiatives to professional marketing and advertising agencies; or, finally, simply partner with Loadstone's campaign management team for end-to-end execution and strategic support. Our experienced team helps you create winning advertising strategies and develop effective media plans while taking responsibility for delivering the desired results.

You can track and analyze all performance data through self-service in-app reports. Available stats include impressions, clicks, CTR, number of orders, order values, spend, campaign revenues, and ROAS. These metrics can be examined across both post-click and post-view attribution for precise insights.

Yes, Loadstone offers a white-label Retail Media option that enables advertising and marketing agencies to launch and manage their own commerce media networks. This allows them to connect partnering publishers and brands to execute advertising and promo campaigns within agency-owned RMN.