A specialized CRM
for B2C commerce communications
Build smarter connections with your customer base. We specialize in delivering millions of personalized communications to shoppers across platforms.
Engage with your audience using real-time, data-driven messages via email, SMS, WhastApp, push notifications and more.
Trusted by leading brands worldwide
Magnetize connections and keep sales flowing with Loadstone CRM and Communications
400M
Messages sent per month
10M
Trigger scenarios launched
200M
Users profiles processed
What we do
Hyper-personalized customer communications powered by big data
Loadstone offers a comprehensive toolset for engaging prospects and clients across multiple channels throughout the entire customer journey. Here are our most popular features.
Mass outreach campaigns
Reach millions, personalize every message
Our CRM enables you to reach millions of customers simultaneously while delivering personalization at scale, boosting open rates by up to 40%. Ideal for large-scale campaigns like product launches, seasonal promotions, and brand announcements.
Behavior-based communications
Respond to user behavior with smart, engaging reactions.
Harness behavioral data to automatically send targeted messages based on customer actions, such as browsing history or abandoned carts. Behavior-based communication can boost conversion rates by 5-10% by delivering the right message at the perfect moment.
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Transactional messaging
Go beyond transactions: build loyalty with every update
Send essential, data-driven transactional messages like order confirmations, shipping updates and payment receipts. With a 98% open rate for transactional emails, keep customers informed while seamlessly integrating upsell opportunities.
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Cascades or flows
Guide customers through every step with Smart Flows
Easily build customized customer journeys by choosing from a variety of triggers, setting delays and automating actions like sending emails, WhatsApp messages, or updating records. Streamline your processes with personalized, timed interactions that automatically guide customers through every stage of their journey.
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Choose the features you need to get a quote.
What sets us apart
Beyond 'a CRM':
We design, integrate and analyze your communications
Our CRM solution goes beyond technically managing communications. Our team has 12+ years of expertise managing e-commerce businesses. We will be side by side with you to deliver the best performance.
We will provide a team exclusively for communications
Our designers and HTML coders ensure email content is flawlessly optimized to display product recommenda-tions or any personalized message across any browser, device, or screen resolution.
Our team offers tailored reporting services to meet your specific data needs
We create customized reports designed to give you actionable insights. From campaign performance to customer behavior analytics, get the exact data you need to make informed decisions.
We help you map your sources and deliver custom integrations
Seamlessly connect your CRM to third-party tools like SMS providers, push notification platforms, and messaging apps. We’ll ensure smooth integration with your existing infrastructure for a fully unified communication system.
Do you have the resources? Do it yourself!
Our integrated ‘what you see is what you get’ (WYSIWYG) visual editor allows you to easily create and customize communication content without any technical knowledge. Choose from our designed ‘ready-to-go’ templates that are optimized for engagement across all channels.
Which areas would you like to improve in your business?
Guaranteed omni-channel consistency like no other
Engage your audience through more than just emails. Connect via push notifications, iOS and Android Wallet, WhatsApp, Viber, SMS and integrated chatbots to deliver personalized, real-time communication across multiple channels.
Optimize through A/B/N testing & analysis
Our advanced analytics tools provide in-depth insights into your marketing campaigns, allowing you to track key metrics such as open rates, click-through rates, conversions and user engagement in real time. Gain a clear understanding of customer behavior and continuously optimize performance to achieve better results.
You will come for the technology and stay for the vision
From day one, you will have an experienced team of experts to consult on strategy, guide you through setup, provide best practices, and help your team maximize the impact of our solution. A partnership with us will guarantee you are never alone.
When you partner with Loadstone you add to your team:
A dedicated customer success manager
A local technical account manager
International growth hackers and data analysts
Serge Lobo
US
Valeria Jirón
Spain
Paula Azòcar
Chile
Pedro Ortega
Chile
Pedro Ortega
Paula Azòcar
Valeria Jirón
Serge Lobo
Eduardo Cortez
A modular marketing system for your incremental growth
Loadstone offers more than a customer experience platform. Our composable marketecture lets businesses create scalable and customizable commerce solutions to meet their unique needs.
Unified Customer Data Platform
A powerful CDP to fuel your marketing processes with real-time data
High-quality data is at the heart of the entire Loadstone product ecosystem, unifying sales data with first-party client information from multiple sources. It provides a comprehensive, marketing-ready client view and serves as the foundation for all our products, with the latest user segments and insights.
Retail Media
Designed to enable businesses to generate additional revenue with targeted advertising
Our end-to-end commerce media platform is an easy-to-manage product placement and advertising solution that dynamically delivers personalized ads to the most relevant shopping audiences, right at the point of sale.
CRM & Communications
Activate customer engagement with
ultra-personalized interactions
Loadstone’s CRM & Communications product allows marketers to segment their consumer base and engage audiences with an omnichannel approach, both online and offline.
AI Recommender system
Shopping suggestions based on Artificial Intelligence and consumer behavior
Our recommender system is based on smart AI algorithms that precisely generate buying suggestions organically displayed at the most opportune moments. The perfect tool to maximize revenue potential.
AI based commerce search
Replaces the native search function to provide exactly what users are looking for
AI Search enhances web and mobile product discovery experiences, driving higher conversions and ensuring customers never leave without making a purchase with rapid, highly accurate, and up-to-date results.
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Loyalty Management
Empower your brand with strong customer connections across all channels
Loadstone’s Loyalty Management system provides a flexible, robust solution for designing, launching, and managing loyalty and referral programs, seamlessly connecting online and offline audiences.
Promo Marketing
Simultaneously plan and launch various types of sales promotion campaigns
With our Promotional Marketing solution, marketers can easily run campaigns to attract new clients or reactivate existing audiences, while stimulating higher purchase volume and accelerating sales turnover.
FAQs
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A Customer Relationship Management (CRM) system helps businesses manage interactions with current and potential customers. It centralizes data, tracks interactions and automates processes, leading to improved customer retention, sales and overall business efficiency.
Our CRM integrates seamlessly with popular tools such as email marketing platforms, social media channels and third-party apps like WhatsApp, SMS, Viber and more, allowing you to manage all your communications from one place.
Yes, you can set up automated workflows based on triggers like customer actions, time delays or specific events. Automations can send emails, assign tasks, update records and much more to streamline your processes.
Data security is our priority. We follow strict security protocols, including encryption, access controls, and compliance with regulations such as GDPR and CCPA, to ensure your data is protected.
Yes, our CRM offers omnichannel tracking. You can manage interactions across email, SMS, WhatsApp, social media and more from a single dashboard, allowing you to provide a seamless customer experience.
Yes, our CRM and communications software supports multi-language messaging, making it easier to engage with customers from different regions and cultures.
With our CRM, you can create personalized customer journeys based on user behavior and data. Customize emails, SMS and other communications to ensure each interaction feels tailored to the customer.
Our software includes powerful analytics and reporting tools that allow you to track open rates, click-through rates, conversions and other key metrics to optimize your campaigns in real-time.
Yes, we provide comprehensive onboarding support, including a dedicated Customer Success Manager who will guide you through the setup process and ensure you’re maximizing the value of the CRM.
Yes, our CRM is designed to grow with your business. It offers flexible features and pricing plans that can scale as your customer base and communication needs expand.
Contact us if you have more questions about our CRM & Communications
Magnetize your commerce business at every touchpoint
Discover how our innovative solutions can elevate your retail strategy and drive sales effectively.
Discover how our innovative solutions can elevate your marketing strategy.
