Privacy policy
Your privacy is important to us. This Privacy Policy explains:
- what personal data is collected by Loadstone Group consisting of all entities listed under “Definitions” (collectively, “Loadstone”, “we”, “us” and “our”) or provided by you, through
- your use of our Website and Software
- our interactions with you prior to the partnership
- subscribing to our newsletters
- applying to work at Loadstone
- working as an employee or a contractor at Loadstone
- how your personal data will be used, where it is held, how long it will be kept, and your rights.
Please read this Privacy Policy carefully.
DEFINITIONS AND INTERPRETATION
In this Privacy Policy, the following definitions are used:
Personal data means any information relating to an identified or identifiable natural person (data subject). An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier, or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.
Data controller means a person who (either alone or jointly or in common with other persons) determines the purposes for which and the manner in which any personal data are, or are to be, processed.
Data processor, in relation to personal data, means any person (other than an employee of the data controller) who processes the data on behalf of the data controller.
Data subject, “You” means:
Our Website visitors
Prospective partner’s employees
Partner’s employees
Partner’s customers
Applicants for open positions at Loadstone
Partner is a person (or a company) who owns an online shop, executes a services/license contract with us and to whom we provide tracking services.
Loadstone Group is a group of companies that process Your personal data including:
Retail Rocket Netherlands B.V.,
Retail Rocket Germany GmbH,
Retail Rocket Iberia S.L.,
Slinroy Holdings Ltd. (headquarters).
Website means Loadstone website https://loadstone.io.
OUR CONTACT DETAILS
Our addresses and phone numbers can be found in the relevant section of the Website.
If you have any questions regarding the processing of your personal data, you can contact our Data Protection Officer, who is available if you request information, suggestions, questions, or complaints: european.DPO@loadstone.io.
WHAT DATA, FOR WHAT PURPOSES, BASED ON WHAT GROUNDS WE PROCESS?
Website visitors
We get some information from our visitors by recording how you interact with our Website with the use of cookies, analytic tools or obtain data from third parties. We do not combine information collected automatically through cookies and analytic tools with other personal data you may have provided to us when you registered for our Products or submitted a form through our Website.
We use your automatically collected data for our Website improvement to administer our site and for internal operations, including data security, troubleshooting, testing, statistical and survey purposes, and to ensure that content from our site is presented in the most effective manner for you and for your device.
The information you may provide us may include the following data:
Your device and connectivity information such as IP (Internet Protocol) address; your configuration data such as browser type, version, language setting, time zone setting, browser plug-in types, and versions; details of how you used our Website, such as your search queries; information about your visit, including the full Uniform Resource Locators (URL) clickstream to, through and from our site (including date and time); products you viewed or searched for; page response times, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), and methods used to browse away from the page; log information, such as error reports, download errors, any problems you experience using our Website and any phone number used to call our customer service number.
Legal basis:
We do not use cookies unless you have provided consent by clicking the “ACCEPT” button on the cookie banner shown to you when visiting our Website.
We analyze statistics about your visits to our Website on the basis of our legitimate interests to maintain our Website and improve our service.
Prospective partner’s employees and Partner’s employees:
We collect the information provided by you to operate effectively and provide you the best experiences with our Website, products, and services.
We provide the following Services:
Product “CDP”:
Module CDP
- Storage of user data (actions and characteristics), user IDs
- Storage of product range
- Collection and storage of transaction records – up to 10,000,000
- Software integration, if applicable
- Software maintenance
Module “Complex auto segmentation”
- Interface for configuration of regular and automatic segmentation by all platform characteristics available for filtering, including segment fixation and regular updating
Module “Web-hooks for all external systems”
- Interface for configuration of the logic of automatic data transmission to external systems through the web-hooks interface tool when agreed events occur
Module “Mechanisms of data uploading to third-party systems”
- Tools of configuration of regular transmission of collected data in an agreed list via an agreed channel
Product “Loyalty management”:
Module “Loyalty program”
- Loyalty program logic calculation processing
- Interface for configuration and management of the loyalty program logic
- Configuration of the logic of reward calculation under a loyalty program based on discounts or points
Module “Loyalty On-line”
- Data exchange for the operation of the loyalty program on the Website or in the Mobile Application (exchange of user registration data, additional user data, sales data, etc.)
- Loyalty program logic processing on the Website or in the Mobile Application
Module “Referral programs”
- Ability to process a referral program for a motivated invitation of users of the Website and the Mobile Application and visitors to the Customer’s retail outlets, and, if applicable, other users/visitors for rewards
- Support of invitations via referral promotional code, link and other methods
Module “Rewards”
- Arrangement of tools of receipt of rewards for users of the Website and the Mobile Application, if applicable, in exchange for collected bonus points. Both physical gifts and promotional codes are supported for further use on third-party resources
Module “External reward services”
- Connection of external gift management services
- Arrangement of information exchange and provision of transactions of points exchange for gifts
Product “Dynamic promo”:
Module “Processing of promotion activities”
- Marketing campaign logic processing
- Interface for configuration and management of promotional mechanics
- Marketing campaign builder based on various configuration blocks (audience, location, rules, expiration dates and prioritization)
Module “Promotional codes and coupons”
- Processing of the logic of applying personal and general promotional codes
- Handling promotional codes in the User Interface (generation of promotional codes, loading of a list of promotional codes)
Module “Gift certificates”
- Interface for handling lists of certificates: loading, generation thereof and defining rules of use
- Certificate processing tools: issuance, cancellation and other intermediate statuses
Product “Personalization”:
Module “Customer retention matrix”
- Matrix calculation upon module connection
- Matrix recalculation on request (no limit on the number of requests)
- Updating and display of data in the matrix based on the results of the analysis in each Reporting Period
- Preliminary integration, configuration and launch of the Module
Module “Recommendations on the Website”
- Preparation of a recommendation block chart
- HTML layout of 10 recommendation blocks and modification of the recommendation block layout code within one (1) calendar year from the date of connection of the Module
- Preliminary integration, configuration and launch of the Module
- Automation and personalization of merchandising for the Website
- Collection and processing of user behavioral data on the Website in real time
Module “Recommendations for Mobile Applications”
- Preliminary integration, configuration and launch of the Module
- Automation and personalization of merchandising for the Customer’s Mobile Application
- Collection and processing of user behavioral data in the Customer’s Mobile Application in real time
Module “Stylist Total Look AI”
- Generation of complete images and product sets for the product being viewed using machine learning tools
Product “Dynamic communications”:
Module “E-mail”
- Interface for sending E-mail newsletters
- Segmentation of the Customer’s User Base
- Monitoring email deliverability and resolution of issues that arise when emails are classified as junk mail (SPAM)
- Visual editor for template handling
- HTML layout of 13 e-mails and modification of the layout code within one (1) calendar year from the date of connection of the Module
- Sending limit: 10 in the Reporting Period for each record in the CDP database within the limit of 2,000,000 users
Module “SMS”
- Interface for sending SMS messages in mass and trigger communications
- Segmentation of the Customer’s subscriber base
- Creation of advertising campaigns in SMS format for sending to subscribers
- Directing advertising campaigns for sending to a SaaS provider or telecom operator
Module “Viber”
- Interface for sending Viber messages in mass and trigger communications
- Segmentation of the Customer’s subscriber base
- Creation of advertising campaigns in Viber format for sending to subscribers
Module “WhatsApp”
- Interface for sending WhatsApp messages in mass and trigger communications
- Segmentation of the Customer’s subscriber base
- Creation of advertising campaigns in WhatsApp format for sending to subscribers
Module “Mobile Push service: internal”
- Interface for sending Mobile Push messages in mass and trigger communications
- Content and deep link configuration
- Ensuring delivery to selected applications through the Loadstone’s own services
Module “Mobile Push channel: external”
- Interface for sending Mobile Push notifications in mass and trigger communications
- Content and deep link configuration
- Ensuring delivery to selected applications through an external service provided by the Customer
Module “Web Push”
- Sending Web Push mass notifications
- Subscriber base segmentation for sending
- Behavioral trigger scenarios in the Web Push channel: Abandoned cart, Retargeting of viewed products, Retargeting of the viewed category, Reactivation of inactive users, Notification of price reduction for products in the abandoned cart, Notification of price reduction for viewed products, Notification of availability of products
- Preliminary integration, configuration and launch of the Module
Module “Automatic behavioral scenarios”
BASIC
- Preconfigured basic trigger scenarios: Abandoned cart, Reactivation of inactive users, Welcome chain
MODERATE
- Preconfigured advanced trigger scenarios: Retargeting of viewed products, Retargeting of the viewed category, Retargeting of viewed products out of stock
ENTERPRISE
- Additional expansion of the list of trigger scenarios, including notification of availability of products, notifications of regular demand products and Next Best Offer mechanisms
Module “Use cases”
- Interface for configuration of trigger use cases for any events reflected in the Software
- Ability to use within other connected Modules
Module “Recommendations in communications”
- Use of user behavioral data in email templates
- HTML layout of email templates adapted for various devices
- Preliminary integration, configuration and launch of the Module
- Next Best Offer and real-time segmentation of user interests
- 10+ recommendation algorithms in behavioral scenarios
- 10+ recommendation algorithms in E-mail campaigns
Module “Chatbots (IM)”
- Software tools for connecting to the Software and interacting with various chatbots provided/used by the Customer
Product “Utilitarian functions”:
Module “System of roles and accesses”
- User access control system in the User Interface
- Interface for creation of new roles and management of the list of accesses for each of them
Module “Multi-account”
- Allocation of up to 3 additional separate accounts in the User Interface
Module “Data transfer between accounts”
- Arrangement of the mechanism of transfer of agreed data between different Customer accounts in the User Interface
Loadstone can provide the following additional services upon the Customer’s request:
- Addition of an exclusive analysis report
- Change of an exclusive analysis report
- Integration with a new SMS provider or telecom operator
- Services for HTML layout of e-mail messages in excess of the limit stipulated by the Agreement
- Services for HTML layout of recommendation blocks in excess of the limit stipulated by the Agreement
You provide some of this information voluntarily by filling in the contact form on our Website, creating an account at our Website, or by corresponding with us by phone, e-mail, or otherwise. This includes information you provide if you subscribe to any service we offer through our site, send us a query or feedback, sign up for information on events, upload a document with your inquiry, purchase services via the Website, participate in discussion boards or other social media functions on our site, promotion or survey or when you report a problem with our Website.
The information you may provide us may include the following data:
First name, last name, e-mail address and phone number, credentials, information on requested or provided services, your message/inquiry which might contain but not limited to: your company name, website link, business contact information, and job title.
We collect passwords and similar security information used for your authentication and account access if you create an account on our Website.
We will use the provided information to operate effectively and do our best to respond to your inquiry and provide you our services as described in our “Offer for Agreement for the provision of services”.
Legal basis:
The intention of the partner’s employees to accept our “Offer for Agreement for the provision of services” and our Agreement with a Partner are the legal basis for such processing.
Subscribers to our newsletters
By subscribing to our newsletter, you agree to the receipt of the newsletter and the procedures described. We send out newsletters, e-mails, and other electronic notifications with promotional information subject to the consent of the recipient or a legal permission.
The information you may provide us may include the following data:
Online-identifiers contact details which include name, surname, email address.
Legal basis:
Consent of the recipient or a legal permission to receive newsletters. You may withdraw your consent to receive our newsletters by following the “unsubscribe” instructions contained in the promotional communications you receive.
Applicants for open positions at Loadstone
If you apply to work at Loadstone, we process the information provided to recruit new talents to join Loadstone.
The information you may provide us may include the following data:
First name, last name, e-mail address and phone number; photography; education information; work experience information; information about professional skills and expertise.
Legal basis:
The intention of applicants to conclude an employment agreement with us.
Customers of our partners
Acting as data processor we process personal data provided by our partners as instructed by them pursuant to Data Processing Agreement.
The information our partners provide us may include the following data:
Personal details including contact details; online identifiers; device identifiers; lifestyle and social circumstances; details of goods and services.
Legal basis:
We process the data solely under the instruction of our partners (data controllers) described in Data Processing Agreements with our partners.
SPECIAL CASES
Children
We do not sell any products or services for purchase by children. If you are under 16, you may use our Website only with the involvement of your holder of parental responsibility. We do not knowingly collect personal information from children below 16 without the consent of the child’s holder of parental responsibility.
Information you provide about others
In providing personal data about other individuals (such as someone in whose name you are registering an account or subscribing to our marketing promotions), you represent that you have notified them of
1. the purposes for which information will be used,
2. the recipients of their personal data and,
3. how they can access and correct the information.
You further represent that You have obtained all necessary consents from them.
When we act as a Data processor
The data processing practices related to cases when we act as a data processor and process on behalf of our customers are described in our Data Processing Agreement and are not described in this Privacy Policy.
Our Data Processing Agreement is based on the EU Standard Contractual Clauses.
Considering the judgment of the Court of Justice of the EU in Case C-311/18 we agree to notify You if we realize that we can no longer meet our obligation to provide the same level of protection as is required by the GDPR.
WHERE DO WE STORE YOUR PERSONAL DATA?
We take Your confidentiality and security very seriously. We are committed to protecting the personal data you share with us.
We use a combination of industry-standard security technologies, procedures, and organizational measures to help protect your personal data from unauthorized access, use or disclosure.
Your personal data is stored within the European Union Area.
We engage Hetzner Online (Hetzner Online GmbH infrastructure in Germany) to store and process your data.
TRUSTED PARTNERS (DATA PROCESSORS) WHO WORK ON OUR BEHALF UNDER CONFIDENTIALITY AGREEMENTS AND MIGHT STORE, MAINTAIN OR PROCESS YOUR DATA
We have partnered with a number of authorized service providers (data processors), whose services and solutions complement, facilitate and enhance ours under written confidentiality agreements that guarantee that the requirements of the GDPR will be met and the rights of data subjects are protected. Data processors only act on behalf of our documented instructions. They have direct responsibilities under the GDPR and may be subject to fines or other sanctions if they do not comply.
These include:
Information technology service providers,
- web analytics,
- e-mail distribution and monitoring services,
- our legal and financial advisors, accountants, insurance brokers,
- delivery services,
- IP Telephony services,
- messenger services.
The list of our processors is provided in the table below:
Such data processors may receive or otherwise have access to your personal data, in its entirety or in part – depending on each of their particular roles and purposes in facilitating and enhancing our Services and business, and may only use it for such purposes. Under no circumstances may data processors use the data for their own purposes.
We will also share your data with our affiliates from Loadstone Group only provided that a Data Processing Agreement is concluded with them.
Please note that your personal data will be maintained, stored, and processed at a destination inside the European Economic Area.
In case of a transfer of your personal data to a country not providing an adequate level of protection, we ensure compliance with the GDPR by entering into a Data Processing Agreement based on the EU Standard Contractual Clauses.
Considering the judgment of the Court of Justice of the EU in Case C-311/18 we will make an assessment as to whether the data processor we engage is able to comply with all EU Standard Contractual Clauses requirements and will suspend the transfers in case it is unable to comply.
Once this contract is terminated, the Data processor will return data to us or transmit it to another processor appointed by us and erase any copy in its possession. However, the processor may keep the data locked to address possible administrative or jurisdictional responsibilities.
DATA RETENTION
Unless otherwise specified, where you have indicated to us that you are happy for us to send you the information about goods and services we offer and we feel may interest you or similar to those that you have already purchased or enquired about doing so, we assume you are happy for us to keep your collected personal data. We may retain your personal data (contact details) for as long as your User Account is active or as otherwise needed to provide you with information about our Services. As the data subject, you have rights related to processing of your personal data and the option of withdrawing your consent to receive promotions at any time. Please see paragraph “Your rights”.
If you and we enter into a contract, we might keep your data during the performance of the contract and as long as it is necessary for our legitimate interests and contractual and legal obligations.
We might hold your information for as long as is necessary to comply with our legal obligations and in accordance with our legitimate interests to develop our business and satisfy our partners’ needs as a Data controller after the contractual relationship between you and us elapses.
DATA SECURITY
We keep your personal data secure by taking appropriate technical and organizational measures against its unauthorized or unlawful processing and against its accidental loss, destruction, damage, misuse, or disclosure.Disclosure of personal data to third partiesWe do not rent, sell, or share your personal data with other people or non-affiliated companies without your consent except to provide products or services you’ve requested, when we have your permission, or under the following circumstances:1. We transfer personal data to trusted partners who provide us services under data processing agreements, specified in Paragraph “Trusted partners (data processors)” who process personal data on our behalf under data processing agreements and might store, maintain or process your data These companies do not have any independent right to share this information.2. We may disclose your personal data to third parties when we reasonably believe we are obligated to do so by law, and in order to investigate, prevent, or take action regarding suspected or actual prohibited activities, including but not limited to, fraud and situations involving potential threats to the physical safety of any person.3. In the event we are acquired by or merged with a third-party entity or undergo another change of control, we reserve the right to transfer information, including your personal data, to a successor entity. In this event, we will notify you by electronic means before information about you is transferred and becomes subject to a different privacy policy.
AUTOMATED SOLUTIONS
We do not use automated decision-making to assess personal aspects relating to You.
YOUR RIGHTS
You have the following rights in accordance with the General Data Protection Regulation
- THE RIGHT TO BE INFORMED. In this Privacy Policy we supply you with detailed information related to your personal data storage, maintenance, and processing
- THE RIGHT TO ACCESS DATA HELD ABOUT YOU.
- THE RIGHT TO RECTIFY YOUR PERSONAL DATA if it is inaccurate, incomplete, or out-of-date.
- THE RIGHT TO ERASURE (DELETE OR REMOVE) YOUR PERSONAL DATA.
- THE RIGHT TO RESTRICT (BLOCK) PROCESSING. When processing is restricted, we will store your personal data, but not further process it.
- THE RIGHT TO DATA PORTABILITY is your right to receive the personal data which you have given to us, in a structured, commonly used and machine-readable format and the right to transmit that data to another controller from the current controller applicable if: The processing is based on consent or on a contract, and the processing is carried out by automated means.
- THE RIGHT TO OBJECT at any time to processing of your personal data based on our legitimate interests.
- THE RIGHT TO WITHDRAW YOUR CONSENT OR OBJECT TO DIRECT MARKETING AND OTHER TYPES OF PROCESSING IF APPLICABLE. You can exercise your rights by following the “unsubscribe” instructions contained in the promotional communications you receive.
- THE RIGHT TO LODGE A COMPLAINT WITH A SUPERVISORY AUTHORITY. You have the right to lodge a complaint with a supervisory authority if you have a concern about our information rights practices.
You may exercise your aforementioned rights by sending a written request to our DPO by e-mail: european.DPO@loadstone.io
CHANGES TO THIS PRIVACY POLICY
The Company may update this Privacy Policy at any time. In case of any significant changes to the Privacy Policy you will receive a notification on your email address filled in your account information or we will post a prominent notice of the Site prior to changes becoming effective
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