Natalie Rodina

VP of Commerce Media

English

Natalie Rodina brings 16+ years of expertise in 360° marketing, brand growth, and business strategy. She has led market expansions in e-Commerce AdTech, SaaS, IoT, and Consumer Electronics, driving innovation and revenue growth across global markets.

Driving the Future of Retail Media with Scalable AI-Powered Strategies

Natalie Rodina is VP of Commerce Media at Loadstone, leading the development and expansion of cutting-edge advertising solutions for brands and retailers.

Her expertise lies in building scalable marketing strategies, optimizing retail media networks, and transforming data into actionable insights for revenue growth. At Loadstone, she is at the forefront of Retail Media innovation, helping businesses leverage AI-driven advertising solutions to maximize visibility and impact.

Retail media investments are projected to reach €27bn in Europe by 2027, accounting for 19% of all digital advertising worldwide. This aligns with what Natalie has been emphasizing: retail media isn’t just about ad placements — it’s about creating new, scalable revenue streams and meaningful audience connections.

Retail Media doesn't follow trends, it creates them. Every well-executed campaign is a precision story that unlocks hidden revenue and transforms the digital experience into a vibrant, customer-centric ecosystem."

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