Pedro Ortega

Retail Media Product Champion

English | Spanish

Pedro Ortega is a Performance marketing and Retail Media expert with 12+ years of experience in Latam. He has helped major Chilean retailers monetize first-party data, optimize programmatic ads, and build high-performing media networks. At Loadstone, he drives innovation in digital commerce, maximizing ad revenue and shopper engagement.

12+ years leading retail strategies in Latam

Pedro Ortega has 12+ years of expertise in Retail Media, working with top retailers in Chile and Latam. He specializes in first-party data monetization, programmatic advertising, CRM, and high-impact performance marketing.

He has led digital ad strategies for supermarkets and department stores, turning retail traffic into ad revenue. His work focuses on optimizing ad placements, integrating omnichannel media, and enhancing targeting precision using data as main driver for success.

At Loadstone, Pedro helps businesses scale their Retail Media operations, improving ad ROI and customer engagement. His insights empower brands to navigate digital commerce with data-driven advertising strategies."

Retail Media is transforming how brands connect with shoppers. Leveraging first-party data, we turn every digital interaction into a revenue opportunity with clear campaign conclusions —maximizing impact for retailers, advertisers and customers.”

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