‍Recent research finds that 78% of businesses report increased customer satisfaction after implementing customer relationship management (CRM) systems, and 65% achieve higher customer retention rates.

But to be part of stats like these, you need more than just any CRM. Especially if you’re an enterprise-level business managing large volumes of customer data and running complex business processes.

That's why we created this article.

6 enterprise CRM solutions: Our top picks

Let’s review the top six enterprise CRM solutions and compare their features, integrations and user ratings. By the end of this article, you’ll have everything you need to choose the CRM that will help you manage relationships and grow your enterprise.

Loadstone

Loadstone is a composable martech ecosystem that lets you choose tools and products that fit your enterprise’s needs and support your growth. Every product comes with a built-in Customer Data Platform (CDP), which collects your customer data and turns it into actionable insights.

The Loadstone product is designed specifically to support you in strengthening customer relationships is CRM and Communications.

Loadstone CRM and Communications helps you reach customers with highly personalized emails, SMS and push notifications—with much more than adding a customer’s name to a subject line.

The embedded CDP creates detailed segments and customer profiles in minutes. It uses AI to track what customers browse and buy, so you can reach them at the right time of the customer journey: 

• Send a reminder email when someone places items in their cart but hasn’t completed the purchase.
• Trigger push notifications to shoppers who viewed a product that was out of stock.
• Let them know it’s now available and offer a limited-time special price to encourage a purchase.
• Set up an SMS campaign to inform customers when the items they viewed are on sale.

Loadstone is advanced yet completely code-free, letting you set up flows with a few clicks. Select your triggers and actions, then drag them into your desired order, e.g., clicking an email link for sunglasses (trigger), sending a discount coupon for those sunglasses (action).

If you ever need support, you can count on Loadstone’s team. With over a decade of experience, we offer expert advice that helps enterprise businesses increase customer retention, improve campaign performance and accelerate revenue growth.

Key features

• Transactional messaging: Turn your order confirmations and payment receipts into sales opportunities, e.g., when a customer buys a pair of shoes, you can email them their receipt and a special offer on shoe care items.
• Mass outreach campaigns: Keep your brand at the forefront of your audience’s mind with SMS and email messaging about launching a new collection or opening a new store in their city. 
• Analytics: Track how your campaigns perform in real time. View metrics like open rates and conversions to adjust for better results.
• Visual editor: Create content with the drag-and-drop WYSIWYG editor to easily format your messages exactly how you want them to look for your recipients. 
• A/B/n testing: Run tests on different email versions and offers to double down on the efforts that perform best.

Depending on your needs, you can expand your Loadstone CRM and marketing automation platform with other products like Retail Media, Promotional Marketing or AI Recommender System.

Book a call with the Loadstone team to get the perfect enterprise CRM solution for your business.

Integrations

Loadstone provides an open API to connect with any app.

Connect it to messaging and social media apps like WhatsApp and Instagram to send personalized messages straight from your Loadstone CRM. Link it to e-commerce platforms like Shopify to sync data and track how customers interact with your products.

User ratings

Users give Loadstone a strong 4.3/5 rating on G2.

Taslim Khaled, Assistant Regional Manager at GSK, shares his experience using Loadstone:

“It can actually get you new clients and maximize sales with triggered emails and targeted e-marketing emails. It’s an absolutely brilliant service full of benefits.”

Salesforce

Salesforce is a type of CRM software that businesses can use to connect Salesforce products, like Sales Cloud and Marketing Cloud. This setup gives them a unified view of their marketing and sales processes and helps automate tasks like lead assignment and email campaign scheduling.

Key features

• Analytics: Salesforce CRM Analytics provides insights like orders per product and sales per region.
• Einstein AI: This is a conversational assistant that teams can use to gain insights on closing deal opportunities.
• Customer profiles: View customer interactions on websites or social media. 

See also: Top Salesforce Competitors

Integrations

Salesforce CRM integrates with other Salesforce solutions. It also connects to third-party platforms, e.g., Mailchimp for campaign automation or Google Analytics for deeper customer insights.

User ratings

Salesforce CRM has 4.5 out of 5 stars on G2.

Microsoft Dynamics 365

Microsoft Dynamics 365 is a CRM and Enterprise Resource Planning (ERP) software with tools for marketing, supply chain and commerce. Teams can set up automations, e.g., updating inventory when someone places an order. It also helps connect in-store and digital experiences. For example, you can allow customers to order online and pick up in-store.

Key features

• AI copilot: This AI tool shows which products customers are most interested in.
• Connected data: Like most enterprise CRM solutions, Microsoft Dynamics 365 collects and showcases customer and business data. 
• Customer segments: Businesses can purchase the Dynamics 365 marketing toolset—Customer Insights—to build customer segments.

Integrations

Companies can sync Microsoft Dynamics 365 with other Microsoft products like SharePoint (for storing and sharing documents) or Outlook (for managing emails). 

User ratings

Microsoft Dynamics 365 scores 4.4/5 stars on Capterra.

Adobe Experience Cloud (Marketo Engage + Magento CRM)

Adobe Experience Cloud helps enterprises manage customer experiences with tools like Marketo Engage and Magento CRM. Marketo Engage lets teams create campaigns based on lead scores and the likelihood of customers converting. Magento CRM, or Adobe Commerce, provides dashboards where teams can track revenue and orders over time. 

See also: Adobe Commerce (Magento) Competitors

Key features

• Analytics: Businesses can view marketing campaign details, like the total number of emails sent and open rates.
• CDP: Adobe CDP provides customer profiles with names and the current sales pipeline stage.
• Email designer: Teams can create emails using the no-code builder.

Integrations

Adobe Experience Cloud connects with other solutions in the Adobe ecosystem. It can also integrate with third-party platforms like Google Analytics or Hootsuite for data analysis and social media management.

User ratings

Adobe Experience Cloud has 4.1/5 stars on G2.

Oracle Customer Experience (CX)

Oracle CX enterprise CRM solutions include toolsets for marketing, sales and customer service teams. The Marketing platform automates lead scoring and email marketing campaigns. Companies can also purchase access to Oracle Unity CDP to manage customer profiles, including details on total orders and churn likelihood.

Key features

• CX analytics: The dashboards include insights like top products (based on orders).
• Email marketing: The email designer helps create and customize email campaigns. 
• Audience segmentation: Oracle CX offers audience segmentation based on criteria like recent purchases and engagement within the last week.

Integrations

Teams can integrate Oracle CX with Shopify to track customer behavior in-store. They can also connect it to Mailchimp for additional email marketing features.

User ratings

Users rate Oracle CX with 4.3/5 on Capterra.

HubSpot

HubSpot is a CRM software example that connects sales and marketing processes with features like lead scoring automation based on engagement levels, e.g., assigning points when someone opens an email or clicks a link. Leads with high scores then receive emails with special offers or discounts. 

Key features

• Reporting: HubSpot CRM reports on how many contacts came through each channel. 
• Workflows builder: HubSpot CRM users can set up workflows that send emails based on customer actions (opening an email or clicking a link).
• Contact management: Customer profiles include details like website activity and interactions with marketing emails.

See also: HubSpot Alternatives for Marketing and CRM

Integrations

HubSpot integrates with other CRM platforms like Zoho CRM and project management tools like Trello. This helps businesses sync customer data and organize tasks.

User ratings

HubSpot has a 4.4/5 score on G2.

Top enterprise CRM solutions: A review

Choose the best enterprise CRM solution for your needs

As an enterprise, choosing a CRM means finding one that fits your specific needs and scales with you.

If you’re looking for real-time segmentation, highly personalized, automated messaging and a solution that continuously attracts and converts customers, Loadstone has it all.

Detailed and most recent customer segments are always at your fingertips. No-code builders let you create marketing flows and content for each segment and customer. You can also easily integrate Loadstone with any app to centralize all your processes. 

And when your business needs change, add more features fast—without interrupting your processes and growth. Plus, you can always rely on our team for expert advice to help you thrive.

Ready to see it all in action? Let's talk!

FAQs

What is an enterprise CRM?

An enterprise CRM solution lets large companies manage customer data, connect customer-related processes and communicate with their audiences.

What are the 4 types of CRM?

Four types of CRM are collaborative, operational, analytical and strategic. 

Who is the no. 1 CRM provider?

Call it confidence, but we truly see Loadstone as the no. 1 CRM provider. Our CDP collects and segments all your customer data in real time, so you always have the insights to send personalized messages and turn customers into loyal ambassadors. Use Loadstone no-code builders to set up flows and design emails. As your business grows, easily add more features and keep achieving great results—knowing Loadstone has you covered.

What is the most popular CRM software?

Some of the most popular CRM software include Loadstone, Salesforce and Microsoft Dynamics 365, to name a few.

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