In retail, customer relationships are everything—and managing them at scale takes more than just good intentions. That’s where Customer Relationship Management (CRM) software can help. But with thousands of tools promising to boost engagement and drive sales, picking the right one can be tough.

That’s why we’ve done the heavy lifting for you.

In this guide, we’ve rounded up eight of the best CRM software examples for 2025—complete with feature breakdowns, integration options and user reviews. 

8 CRM software examples: Our top picks

Whether you want to automate communication, improve customer retention or scale your sales strategy, you'll find a CRM that fits your business in our list below.

Loadstone

Loadstone helps you connect with customers and align your sales and marketing efforts to increase conversions. It offers six products you can mix and match to create a setup that fits your business, plus a comprehensive Customer Data Platform (CDP). 

The Loadstone product for managing customer relationships is CRM and Communications. 

See also: CDP vs CRM

Loadstone CRM and Communications connects you with customers through personalized emails, SMS and push notifications, based on how each customer interacts with your business. For example, if they view a product or add it to their cart, Loadstone can encourage them to complete their purchase with a reminder email. 

Our clients see a 5–10% increase in conversion rates by sending personalized messages through Loadstone.

You can also use CRM and Communications to run mass outreach campaigns. Keep your audience in the loop about new product launches or brand updates.

In Loadstone, everything is code-free. Create customer journeys by clicking and dragging elements to set triggers and automate actions. Draft flows where customers receive an email with birthday wishes and a special discount voucher.

From the moment you sign up, Loadstone experts will help you set up your CRM system and use it to its full potential to shape your customer relationship strategy.

Key features

• Integrated CDP: See the full picture of your customers—their names, locations and shopping history. Loadstone CDP pulls in data from all your touchpoints and segments it in real time. Offer a discount on pet treats to someone who just browsed your dog food section or send instant order confirmations.
• Analytics and reports: Understand how your campaigns perform and adjust efforts. Track key metrics like open rates, click-through rates and conversions in real time.
• Visual editor: Create content using the WYSIWYG editor, where you arrange content blocks exactly how they’ll appear to your audience. Use Loadstone’s ready-to-go templates for top results.
• A/B/n testing: Test different email designs and offers to see which resonates best with your audience.
• Transactional messaging: Offer upsell opportunities in your order confirmations and payment receipts. Include a product suggestion—like a phone case—for a customer who just ordered a smartphone.

Loadstone lets you choose the tools to connect your marketing efforts and build strong customer relationships by easily adding more Loadstone products. These might include Promotional Marketing, AI Recommender System or Retail Media.

Improve your customer relationships—book a call with the Loadstone team.

Integrations

The Loadstone enterprise CRM solution offers an open API, so you can easily connect it to your existing systems and third-party tools. Link it to communication apps like WhatsApp and Viber to send personalized messages directly through Loadstone. Sync it with Shopify to ensure data flow and track customer interactions.

User ratings

Loadstone has an impressive 4.3/5 stars rating on G2.

One positive review comes from Xavier Salvat, E-commerce Specialist at Eurofred S.A. 

He shared:

“The platform’s ease of use makes it a perfect ally in any marketing strategy. It has fast, professional and efficient support.”

Salesforce

Salesforce helps companies track customer interactions in sales, marketing and commerce. It collects customer data and allows teams to organize it into segments based on location and browsing behavior. The Salesforce Marketing Cloud uses customer information to send emails that include a customer’s name or suggest products based on their activity.

Key features

• Predictive AI: Salesforce’s AI tool, Einstein, provides insights and predictions, like forecasting inventory needs based on sales trends.
• Omnichannel engagement: Deliver personalized messages across channels.
• Reporting: Salesforce provides reports on customer satisfaction and the effectiveness of marketing campaigns.

See also: Top 8 Salesforce Competitors for Enterprise-Level CRM and CDP 

Integrations

Salesforce CRM integrates well with other products in its ecosystem. Companies can integrate with Salesforce Marketing Cloud to automate reminder emails for completing purchases or send notifications about restocked items.

User ratings

Salesforce CRM has 4.5/5 stars on G2.

HubSpot

HubSpot is a CRM and marketing automation platform that lets teams create contact profiles with each customer’s email address and lead status. HubSpot can also automate contact management and create contacts automatically when a person fills out a form or when a company sends a tracked email to a prospect.

Key features

• Marketing automation: Set up automated email interactions based on user behavior, like sending welcome emails when someone subscribes. 
• User engagement tracking: HubSpot users can view customers’ communication history, including the emails they received from the company and how they interacted with the brand’s content.
• Newsletter builder: The HubSpot CRM product Marketing Hub has a drag-and-drop email builder.

See also: 7 HubSpot Alternatives for Marketing and CRM in 2025

Integrations

HubSpot integrates with eCommerce platforms like Shopify and Magento for tracking customer interactions. The CRM also connects with Meta Ads and Google Ads for managing ad campaigns.

User ratings

Users rate HubSpot with 4.4/5 on G2.

Adobe Experience Cloud (Marketo Engage + Magento CRM)

Adobe Experience Cloud isn’t a traditional CRM, but it includes CRM-related tools that help businesses manage customer data and engagement—Marketo Engage and Adobe Commerce (Magento).

Marketo Engage helps businesses automate campaigns that respond to customer behavior, good for lead nurturing and personalized marketing.

Adobe Commerce allows teams to deliver tailored shopping experiences, such as personalized product recommendations and back-in-stock alerts based on customer browsing behavior.

See also: Adobe Commerce (Magento) Competitors – 7 Best Commerce Marketing Tools

Key features

• AI insights: Marketo Engage offers insights into metrics like revenue and ROI.
• Email designer: Teams can design emails with a no-code builder. 
• CDP: Adobe Experience Cloud CDP segments customers based on actions like browsing and order history.

Integrations

Teams can integrate Adobe Experience Cloud with other Adobe products and third-party tools. The integration with Salesforce provides businesses access to the CRM Sync Dashboard, enabling a smooth data flow.

User ratings

Adobe Experience Cloud has 4.1 out of 5 stars on G2.

Oracle Customer Experience (CX)

Oracle CX is a CRM software example that offers marketing products, including Oracle Eloqua Marketing Automation. Teams can use it to segment audiences and create dynamic emails and landing pages based on each segment’s interests. Oracle Unity CDP shows customer profiles with details like lifetime value and total orders. 

Key features

• Analytics: Analyze customer interactions and trends like lead-to-order. 
• Behavioral tracking: Oracle Behavioral Intelligence tool monitors customer sessions, like clicking links and making purchases.
• Unified customer engagement view: When companies connect all Oracle CX products—Marketing, Sales and Service—they get a unified view of customers’ responses to campaigns, purchase history and customer support interactions.

Integrations

Oracle CX integrates with Shopify, allowing businesses to track customer behavior across their online stores. It also connects with Hootsuite and Mailchimp for managing social media campaigns and automating email marketing.

User ratings

Oracle CX scores 3.9/5 on G2.

Microsoft Dynamics 365

Microsoft Dynamics 365 is a type of CRM software that helps businesses manage sales and marketing processes. Teams can automatically verify product availability and update inventory when an order is placed. The system also assigns lead scores based on actions like opening an email or visiting a website. Once a lead’s score passes a threshold, it triggers actions like notifying the sales and marketing teams to follow up.

Key features

• Omnichannel experiences: Microsoft Dynamics 365 connects in-store and digital experiences. For example, customers can order online and pick it up in-store. 
• Promotions management: Teams can create promotions like discount campaigns.
• AI copilot: Microsoft Dynamics 365 AI copilot provides insights like customers’ churn risk and product interests. 

Integrations

Microsoft Dynamics 365 integrates with other Microsoft products, such as Office 365 and Power BI. Office 365 enables team collaboration and offers access to calendar and document tools like Excel and Word. Integration with Power BI helps companies manage large volumes of data.

User ratings

Microsoft Dynamics 365 has 4.4/5 stars on Capterra.

SugarCRM

SugarCRM helps B2B sales teams track sales effectiveness—how much each team member is closing. It also automates tasks, like sending follow-up notifications to leads after they open marketing emails. Users can also purchase a marketing automation tool—Sugar Market. It helps run automated campaigns and manage the brand’s social media presence. 

Key features

• Predictive analytics: SugarCRM analytics tools identify customer churn risk and provide sales forecasting. 
• Customer profiles: These show customer profiles, including details like which items were purchased and when.
• Email builder: SugarCRM users can design emails using a no-code interface. 

Integrations

Teams can integrate SugarCRM with Dropbox to use file-sharing features. Other integrations include QuickBooks and Slack to connect accounting tasks and team communication to CRM processes.

User ratings

SugarCRM scores 3.8/5 on Capterra.

SAP Customer Experience (CX)

SAP CX is part of the SAP ecosystem. Its e-commerce tools include the SAP Customer Data Platform, which provides insights like when customers made their first purchase and their average spend per order. Teams can also create campaigns for specific customer groups based on how much they spend or where they are in their customer journey.

Key features

• AI support: SAP CX AI automates tasks like routing cases to the right teams. 
• Omnichannel engagement: Teams can use SAP CX to deliver messages via email, web and ads.
• Marketing automation: Businesses can use a drag-and-drop builder to design and automate flows.

Integrations

SAP Customer Experience integrates with all products in the SAP ecosystem. Businesses can also connect it to third-party apps like Shopify to sync customer shopping data and ServiceNow to automate customer service processes.

User ratings

SAP CX has 4.2 out of 5 stars on Capterra.

Top tools to improve customer relationship management: A review

CRM software examples: Which is the best for you?

At the end of the day, the best CRM software is the one that aligns with your business goals, supports your growth strategy, and empowers your team to build stronger customer relationships. It’s not about sticking with what you’ve always used—it’s about choosing a platform that evolves with your needs and helps you compete at the highest level.

If you're looking for a powerful, flexible and future-proof solution, Loadstone is the smart choice. Whether you're launching your first campaign or managing customer journeys at scale, Loadstone gives you the right tools to:

• Build and track personalized campaigns across channels
• Send both mass and transactional messages
• Access real-time customer data 
• Deliver tailored content that boosts engagement and conversions
• Scale your tech stack as your business grows

Sign up today start building deeper customer relationships with Loadstone.

FAQs

What is CRM software?

Customer relationship management (CRM) software is a system that helps businesses manage customer data, track interactions and stay connected with their audiences.

What is an example of CRM software?

CRM software examples include technologies like Loadstone, Salesforce and HubSpot.

What are the 3 types of CRM?

Three popular types of CRM are collaborative, operational and analytical. Collaborative CRM focuses on improving communication between brands and customers. Operational connects sales, marketing and support. Analytical CRM collects and analyzes data.

What is the most popular CRM software?

Loadstone is one of the most popular CRM software tools for retail businesses. It gives you a complete view of your customers and lets you automate personalized campaigns, like showing products they’re likely to buy or offering discounts. Send these messages through all your channels, e.g., email, SMS or WhatsApp. The interface is no-code, so you can set up flows with just a few clicks. And the Loadstone team is always ready to help you run smart strategies and get the best results.

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