Key features

• Comprehensive all-in-one platform – Choose whatever modules you need to access basic and advanced features (CRM and marketing automation tools, recommender system algorithms, communications tools etc.). Configure and tailor the system to your business scenario and eliminate the need for third-party solutions.
• CRM and communications – Access real-time multichannel communication (SMS, email, messengers, browser alerts, mobile push) to engage customers and prospects throughout their journey. Enable triggered and action-based notifications and use a WYSIWYG editor and A/B testing tools.
• Retail media – Connect the Loadstone AdTech platform to your eCom apps and sites to access ad management, product advertising, advertising inventory and traffic monetization. Create a closed-loop marketing ecosystem by merging retail media network advertising with product recommendations and promotions.
• Embedded CDP across all subproducts – Access dynamic audience segmentation (based on purchases, tags etc) that works in all Loadstone subproducts.
• Easy-to-use platform with no-code capabilities – Create personalized, compelling and accurate content with the help of AI tools. Configure cross-channel communication (based on transactional and behavioral data) using an intuitive drag-and-drop editor and user-friendly interface to minimize the need for technical expertise and IT development. 
• Recommender system – Provide users with related product recommendations whenever they can’t find what they initially sought. Use AI to personalize these recommendations (as well as communication) across channels based on real-time data, purchase history and user preferences to improve your behavioral marketing efforts. 
• AI commerce search – Allow customers to use natural language to conduct accurate, lightning-fast and personalized searches on your ecommerce website.
• Promotion marketing – Create and execute online and offline promotional and personalized campaigns at scale. Use cross-channel capabilities to reach users wherever they are (offline POS, kiosks, apps, email, web and SMS), ensuring quality and consistency on every channel.
• Loyalty management – Use an embedded CDP and API-based seamless integration with third-party tools to easily create and manage multichannel loyalty, incentive and referral programs with gamification elements and customizable rewards.

Sounds interesting? Schedule a demo call to see what we can do for your business.

Integrations

Connect to any solution you need quickly thanks to Loadstone’s webhooks, API and a no-code, drag-and-drop editor.

User ratings

Loadstone has a 4.3 user score on G2. Users particularly like our technical support, ease of use and comprehensive feature set.

“The possibility of monitoring the tools and actions performed with them and the platform's ease of use makes it a perfect ally in any website's marketing strategy. In addition, it has fast, professional and efficient support that facilitates any task beyond the user's possibilities” – Xavier Salvat, E-commerce Specialist at Eurofred S.A.

Key features

• Centralized customer data – View the complete picture of user preferences and interactions. Generate customer insights to inform decisions.
• Headless CMS – Use SEO optimization and a headless CMS to create optimized and personalized content (emails, descriptions etc.).
• Personalization – Create customized, cross-channel campaigns for your customers with AI and your collected customer data.
• Omnichannel journeys – Build customer journeys with a drag-and-drop wizard and AI tools. Configure triggers to send emails at the right moments.
• Search intelligence – Show customers similar products when they can’t find what they initially searched for (also with image search). 
• Testing – Access automatic winner distribution and contextual personalization features as well as A/B testing tools.

Integrations

Bloomreach connects over 160 tools, such as Salesforce, Loop, Microsoft Dynamics, Trifft and SAP Business Bydesign. 

User ratings

G2 users rated Bloomreach at 4.6, praising its ease of use and customer support but criticizing the feature limitations and steep learning curve.

Key features

• Discovery – Capture and unify customer data (including person-level data), uncover opportunities and communicate with customers at scale. Dynamic Yield also allows you to compare audiences, share segments between properties and more.
• Targeting – Find personalization opportunities with AI and affinity profiles (based on geography, spending insights etc.). Identify critical moments for contacting customers with event-based triggers.
• Recommendations – Give customers accurate product recommendations based on contextual data, in-store purchase data, CRM or loyalty program information etc. 
• Engagement platform tools – Use the data and targeting information to hyper-personalize your emails (you can create visualizations based on customer-specific details) and offer promotions.
• Optimization – Validate your strategies with A/B testing, adapt and try new ideas easily (switch templates for recommendations). Use predictive targeting to optimize journeys using multi-touch campaigns.

Integrations

Dynamic Yield has over 60 integration options, including well-known solutions such as Klaviyo, Shopify, Commercetools, SAP and Fullstory.

User reviews

Dynamic Yield has a 4.5 rating on G2. Users praise the platform’s ease of use and the quality of customer support. However, some people complain about missing features and limitations (more reporting options, better event tracking and so on).

Key features

• Customer experience personalization – Make contextual, personalized content (web pages, emails) using customer data and AI tools.
• Customer data platform – Create 360-degree customer views by aggregating interaction and transaction data from various channels. 
• Predictive marketing – Access AI predictions based on customer transactions and interactions to guess users’ future behavior.
• Journey orchestration – Connect channels, map journeys and automate communications.
• Segmentation – Use attributes like preferences, behaviors or traits to segment your customers and offer them personalized shopping experiences.
• A/B testing – Validate strategies and content elements (images, CTAs, messages etc.) to identify those that work best.
• Omnichannel marketing – Create optimized email campaigns with templates, pre-designed blocks and a no-code builder on multiple channels, including SMS, email and WhatsApp. 

Integrations

The Insider Integration Hub offers many connectors with CRM systems, ad platforms, as well as analytics and social media tools. It integrates with Salesforce, HubSpot, Drift, Amplitude, Shopify and Intercom, among others.

See also: HubSpot alternatives

User ratings

Insider has a 4.8 G2 score. Customers praise the ease of use, personalization options and customer engagement software features but complain about the customer support, learning curve and integration issues.

Key features

• AI marketing – Use predictive segmentation, AOV and AI-powered product recommendations and pre-built marketing tactics.
• Personalization – Access AI-driven insights to enrich customer data and segments and identify priorities. 
• Customer data – Aggregate data from different systems, enrich it with analytics and predictive insights, and activate it with real-time event triggers.
• Marketing automation – Design and orchestrate customer journeys. Run integrated omnichannel campaigns, automated on every lifecycle stage.
• Omnichannel marketing – Deploy campaigns across email, web, SMS, digital ads, mobile wallets and apps, messaging platforms and direct mail (print mailers).
• Customer loyalty – Create unique loyalty programs based on several loyalty types and pre-built tactics.
• Reporting and analytics – Monitor the impact of your efforts by looking at KPIs such as average order value, in-store sales, repeat purchases and more.

Integrations

Emarsys is a part of the SAP software ecosystem, with multiple tools for managing supply chains, shipping providers, human capital and supplier relationships. The company also provides a CRM and enterprise portal. Finally, you can connect Emarsys to third-party systems, such as Adverity and Aftership. 

User reviews

Emarsys has a 4.3 score on G2. Customers enjoy the solution capabilities (especially automation) and ease of use but complain about the difficult learning curve and missing features (e.g., better email design tools).

Key features

• Unified data – Connect data from different sources (commerce platforms, CRM, marketing tools) and make it accessible via unified customer profiles.
• Commerce AI – Provide buyers with a conversational interface to easily search for products and automate purchases or reorders. The AI features are also helpful for content creation (product descriptions, promotions).
• Order management – Use 360-degree customer views and fulfilment workflows created with a no-code builder.
• Multichannel commerce – Find customers via search engines, social media etc. Build personalized offers for any touchpoints with unified data models.
• Point of sale – Use a POS (point-of-sale) with ready-made integrations, access to shopper and inventory data and mobile support.

See also: Salesforce competitors

Integrations

Salesforce Commerce Cloud is a part of a large software ecosystem. The solution integrates well with the company’s other tools (marketing platform, CRM etc.). You can also access many other integration options via Mulesoft (Salesforce’s integration toolkit), including third-party tools such as DocuSign, Intuit Quickbooks, Jira and Slack. 

User ratings

Searching for Salesforce Commerce Cloud shows two results on G2: one product for B2C and the other for B2B purposes. We’ll focus on the B2C variant with a 4.3 score. Customers praise the solution’s features, integration options and ease of use but complain about the complex setup, update issues and overall price.

Key features

• Real-time CDP – Unify information sources and create customized, predictive customer models for clients based on characteristics and customer data in a 360-degree profile.
• Personalize – Offer unique real-time recommendations (based on behavior models and smart signals) on apps, websites and marketing channels. 
• Smart campaigns – Send contextual, personalized messages on all your marketing channels (email, in-app messaging, mobile and web push, pop-ups and text messages).
• Smart search – Offer customers personalized search results based on their previous interactions and behavior, as well as search and purchase history. Enable autocorrection of spelling mistakes to improve accuracy and UX.
• Multichannel decisioning – Create and orchestrate AI-based multichannel customer journeys optimized for specific users (the system uses predictive segmentation and real-time activity data to choose the best campaign for a given person). 
• AI optimization – Enable AI-based insights (e.g. visualizing data based on natural language prompts), predictive modelling and content creation tools for marketing messages. Access a smart orchestration engine (self-optimizing campaigns, AI-led A/B testing etc.).
• Digital ads – Run ad campaigns through the same platform you use to orchestrate your marketing efforts. Enable multidimensional segmentation, automatic optimization, and targeting, as well as monitor custom KPIs.

Integrations

Optimove integrates with over 140 solutions including Atlassian Jira, Flows, Google Analytics, Klaviyo, Okta, Mixpanel and Microsoft Dynamics 365.

User reviews

Optimove has a 4.6 score on G2. Its users praise the customer support, analytics and ease of use but criticize the steep learning curve and slow performance.