Do you ever feel your phone knows what you’re thinking?  Well, they pretty much do—and it’s no witchcraft.

Businesses no longer need to guess what customers want. Instead, they can track customer data and behavioral patterns and use them to deliver the right message at the right time. This approach is called behavioral marketing.

It helps you understand what your visitors want based on their actions. You can use that data to show your audience the right products, boost engagement and increase sales.

If it sounds like your marketing strategy could benefit from this approach, keep reading. We’ll explain how to use it effectively and how Loadstone—a martech ecosystem—can help you maximize your behavioral marketing efforts.

What is behavioral marketing?

Behavioral marketing is a smart way to connect with your audience based on their actions. Instead of sending the same message to everyone, you track how people browse, shop and engage with your brand. Then, you use that data to create personalized experiences for each customer.

For example, if a customer frequently views a pair of shoes but hasn’t purchased them, you could send them a special discount for those shoes or a similar product if this pair is out of stock. This way, you improve customer experience and can count on more conversions—when customers get offers and recommendations they care about, they’re much more likely to make a purchase.

Benefits of behavioral marketing

Behavioral marketing brings you these key benefits:

• Personalized and relevant communication: People ignore what doesn’t interest them. When you understand what customers want, you can create personalized experiences that grab their attention. High-growth brands know this, so 61% use first-party customer data in their behavioral marketing strategy to attract more visitors, increase sales and keep customers returning.
• Improved customer experience: Jeff Bezos, founder of Amazon, once said, “We see our customers as guests to a party, and we are the hosts.” A great host knows what guests want. When you understand audience preferences, you can create experiences that keep them engaged and wanting more.
• More conversions: Research shows that tracking customer behavior in real time can increase sales by up to 35%. When you understand what, when and how your customers browse and buy, you can create personalized offers that bring more conversions.
• Optimized marketing expenses: Retail grocery chains cut marketing costs by up to 28% using AI for customer segmentation and targeted messaging in their behavioral marketing. Segmentation helps to automate personalization and send messages that resonate with each group, leading to better ROI on your marketing resources.

How to implement behavioral marketing in your strategy?

Behavioral marketing involves three core steps: data collection, segmenting and putting that data to work.

To make this happen, you need the proper support. Loadstone provides exactly that.

It’s a martech ecosystem that makes integrating behavioral marketing into your strategy simple and effective. Our comprehensive customer engagement software helps you understand your customers, segment them precisely and use that knowledge to boost engagement and conversions. 

Loadstone offers six unique tools, each designed to support your behavioral marketing. You can choose the ones that best suit your strategy, meaning you only pay for the tools you need and use. They all can work independently and together. Plus, regardless of the products you select, you get a customer data platform (CDP) that collects and presents all your customer data in one easy-to-use platform. 

You can also count on ongoing support from Loadstone’s expert team. Our professionals bring years of experience in behavioral marketing to help you pick the right tools and ensure you get the most out of them.

Behavioral segmentation in marketing

Loadstone provides CDP with all its tools for a good reason. We know you need to understand and break your audience down into smaller groups to personalize your communication. When your message resonates with each customer, it motivates them to take the next step. With this level of personalization, you get to speak directly to your audience’s needs and interests while saving time.

There are multiple ways to approach this for a successful behavioral marketing strategy. You can segment based on:

• Buying habits: Segment customers based on their style of shopping. For example, groups are those who mainly look for discounts in one segment and those who need detailed product information in another. You can also create a segment for impulsive buyers who make quick decisions—they would likely react well to accurate product recommendations.
• Loyalty: Identify customers who keep returning and engage with your brand. Then, nurture those relationships with exclusive rewards or special offers whenever they refer new customers.
• Benefits sought: Segment users based on what they value most in your products. For example, create segments for those prioritizing quality, convenience or price.
• Customer journey stage: Speak differently to customers based on where they are in their customer journey. A great way to do this is to segment them using the AIDA model—Attention, Interest, Desire and Action. Put customers just discovering your brand or products in the Attention group. Those who are curious and have interacted with your brand should go into the Interest group. Customers considering buying your products should go to the Desire group, and those ready to buy should go to the Action group.
• Engagement level: Assess how much your audience interacts with your brand. Create segments for those who hardly engage or visit your store, those who shop occasionally, and the loyal regulars who make frequent purchases.
• Timing: When are your customers most likely to buy? Is it during holidays or special events, or do they need regular, monthly refills? 
• Usage: Group your customers based on how frequently they use your product—those who incorporate it into their daily routine, those who use it a few times a week and those who do it rarely.

Loadstone CDP helps you get the most out of behavioral marketing segmentation, no matter which type you choose.

It collects data from user interactions and creates detailed customer profiles, giving you a real-time view of your audience. This makes it easy to spot preferences and create accurate segments.

The Loadstone CDP lets you:

• Collect data in real time: Track customer interactions from every touchpoint—online and offline. Capture behavioral data from your website, app or social media platforms, transactional data from e-commerce platforms or POS systems and demographic details like names, dates of birth and addresses.
• Access 360° customer profiles: Organize customer data with tags like “subscribed to newsletter” or “enrolled in the loyalty program”. The CDP also merges duplicates and anonymous profiles. 
• Scale easily: Loadstone CDP handles large amounts of data efficiently. Its open API connects with third-party tools and pulls data from multiple channels, making it a reliable system for managing and using data as your business grows. You can keep adding new data sources without facing slowdowns.

The platform is fully code-free—no technical skills are required, so your team can manage everything without a developer. Just log into your Loadstone account and click on the behavioral marketing data you want to explore. It’s that simple.

Book a call with the Loadstone team. 

Types of behavioral marketing

There are several types of behavioral marketing you can apply to your business. 

Here are the most popular ones and how to make them work for you with Loadstone.

Product suggestions

When shoppers browse or add items to their cart, you can suggest products they might need—like complementary items or more expensive alternatives. If someone buys a laptop, you can recommend accessories like a mouse or a model with more memory.

Loadstone’s AI Commerce Search tool makes this easier. Our composable commerce platform uses advanced AI that understands natural language to deliver fast, personalized search results. For example, a shopper searching for a “laptop for video editing” will see the best options in their search results, even without specifying technical details like “32GB RAM”. The system also syncs with your product catalog, so customers always see what’s in stock, preventing failed orders and frustration.

Targeted advertising

When customers browse or make a purchase, you can show them ads that match their interests. For example, if a customer adds a pair of running shoes to their cart, they might see ads for related items like athletic socks or training equipment such as dumbbells. With the right tool, you can have ads with relevant content that update in real time and increase your sales.

Loadstone does this and more. Its Retail Media platform turns your network, website and app into a high-performing ad space where personalized promotions appear on e-shelves, digital carousels or banners. It even connects online and offline shopping. For example, customers can scan a barcode at checkout to get exclusive discounts based on their purchase and search history.

Personalized recommendations

Personalized recommendations make shopping smoother for your customers and more profitable for you. When visitors return to your site, they see products that fit their needs.

Loadstone makes this easy with Recommender System algorithms that give real-time AI suggestions. Use it to follow your customers’ user behavior, then show what they’ll likely want next. This keeps shoppers engaged and increases sales. Someone who picks up a coffee maker might see premium coffee beans or reusable filters—precisely what they need to get the most out of their purchase.

Personalized email marketing

When someone abandons their cart, a well-timed email can bring them back, suggest something they’ll love or offer a discount to close the sale.

Loadstone’s CRM marketing automation platform and communications tool tracks customer actions and sends emails at the perfect moment. For example, you can set up marketing automation to send a follow-up email within minutes when someone leaves items in their cart, reminding them what they left behind and suggesting other products they might like.

Loadstone’s drag-and-drop “What You See Is What You Get” editor lets you customize email designs without coding. Our tool also supports SMS and push notifications, so you can reach customers wherever they’re most active. The A/B testing capability lets you assess performance and adjust your marketing campaigns for the best results.

Promotional marketing

Promotional marketing targets customers with the right discounts at the right time. If they’ve left items in their cart or have a birthday coming up, you can send deals that get them to act.

Here are some promotions you can automate with Loadstone Promotion Marketing and behavioral targeting:

• Event-based promotions: Celebrate birthdays or anniversaries with automated offers. Send coupons or gift cards through email, SMS or push notifications.
• Behavior-based promotions: When customers abandon a cart or browse a product, offer an extra discount to encourage a purchase.
• Purchase-history-based promotions: Offer discount codes or special promotions like bundle deals for repeat purchases of previously bought items.

Loyalty management and customer engagement

We all love rewards because they make us feel appreciated. Loyalty management and customer engagement use this premise to help you build lasting relationships with your customers. Offer points, discounts or exclusive perks to encourage repeat purchases.

Loadstone’s Loyalty Management tool lets you create customizable loyalty programs to reward purchases or referrals. It also supports tiered programs to motivate customers to level up and unlock more perks.

We also offer compelling gamification features, such as quests, leaderboards and badges that make shopping experiences exciting, increase customer loyalty and boost engagement.

Retargeting

Retargeting is a smart method to reconnect with customers who’ve shown interest but didn’t purchase. When you track what they’ve viewed or what’s been left in their cart, you can send reminders of what they’re missing out on and invite them to finish what they started.

Loadstone helps you do this in just a few clicks. Its CDP tracks real-time customer actions and segments them accordingly. With this data, you can create and send personalized messaging through CRM and Communications.

Here’s how it works. If a customer views a T-shirt but leaves without buying, CDP will automatically segment that customer as an “abandoned cart shopper”. You can then trigger a personalized email or SMS to offer a discount on the shirt or suggest similar styles.

Ready to implement behavioral marketing?

In short, behavioral marketing helps you understand your customers and keep them coming back. Tracking what they do, segmenting them into groups and using that data for marketing automation improves the efforts of your user engagement platform, builds loyalty and increases sales.

The best part is that there are multiple ways to implement behavioral marketing. You can group site visitors based on browsing history on their search engines, what they buy or how often they interact with your brand. Then, use targeted marketing strategies like personalized recommendations to encourage repeat purchases or email marketing to bring inactive customers back.

No matter your behavioral marketing approach, you need a reliable system that turns data into action and helps you reach the right people at the right time.

Whether you want to run targeted promotions or improve customer satisfaction with AI product recommendations, Loadstone has the tools to make it happen. 

With our martech ecosystem, you can understand customer behavior, send personalized marketing messages and run rewards programs—all from one platform, on every online and offline touchpoint. Plus, our support team is always there for you, ensuring you fully benefit from every feature.

Book a call with our team today to learn more about how Loadstone can help your business grow.

FAQs

What is an example of behavioral marketing?

An example of behavioral marketing is when a business tracks consumer behavior data and notices that a customer has added an item to their cart but hasn’t completed the purchase. The company then sends a personalized reminder via email or SMS, reminding the customer about the item in their cart or offering a special discount to encourage them to complete the purchase.

What is behavior marketing?

Behavioral marketing targets customers based on their interactions with your websites and ads. It personalizes messages and offers based on their online behavior and preferences to increase engagement and sales.

What is an example of behavioral learning in marketing?

Behavioral learning in marketing is when consumers develop habits and preferences through repeated experiences, often shaped by rewards and conditioning. An example of behavioral learning is offering points for purchases, reinforcing repeat buying behavior. Over time, customers associate this with positive experiences, forming a habit of choosing one option over competitors—even without immediate rewards.

What are the objectives of behavioral marketing?

The main objectives of behavioral marketing are to get repeat purchases, increase sales and improve ROI from marketing efforts. Loadstone helps businesses achieve these goals with real-time behavioral data and AI personalization. It lets you engage customers on all online and offline touchpoints, segment them precisely and provide personalized offers that motivate them to shop more.