Did you know that 80% of consumers say loyalty programs influence their buying decisions?

But can any loyalty software meet your needs and keep your customers coming back?

One known option is Oracle CrowdTwist. It has useful features for building loyalty programs and tracking performance. Still, some users find it slow, prone to crashes and tricky to navigate. There are also limited customization options, meaning businesses need to stick with the available templates instead of building truly personalized loyalty programs. 

Luckily, there are other loyalty tools that fill these gaps.

Best Oracle competitors & alternatives for loyalty management

In this article, we’ll analyze the top six Oracle competitors. We’ll look at their features, integrations and user feedback to help you make the best choice for your loyalty management efforts.

Loadstone

Loadstone is a martech ecosystem that gives you complete control over your loyalty management solutions. Unlike Oracle cloud infrastructure, which relies on pre-set templates and requires technical expertise for customization, Loadstone offers broad flexibility and ease of use. Admins can define loyalty programs’ rules and flows without writing a single line of code. Use the drag-and-drop builder to set up how customers earn points, what rewards they can redeem and how loyalty points convert to benefits—all in just a few clicks.

We offer tailored tools for different areas of your retail marketing strategy, including Loyalty Management.

This system focuses on loyalty and referral incentives, letting you create, manage and optimize your loyalty programs on all customer touchpoints—website, email and social media, and even offline at self-service kiosks and POS. 

Our Customer Data Platform (CDP) collects customer data from all channels to create detailed profiles that show your audience’s purchase history and preferences, helping you adjust loyalty programs to align with their interests better. Elevate your behavioral marketing with customer segmentation features to better target your retail marketing efforts. If a group of customers regularly buys a specific product type, you can target them with exclusive discounts on new arrivals in that category and motivate them to shop more.

The Loadstone customer engagement software offers endless incentives to help turn your customers into loyal supporters. Here are some of the most popular ones our clients use:

• Points: Let your customers redeem loyalty points for discounts or free products. You can reward them with points for every purchase. Once they reach a set amount, they can exchange them for a discount or a free item.
• Discounts: Provide percentage-based discounts for repeat purchases or abandoned searches, connecting our Loyalty Management solution with behavior-based Promotional Marketing. For example, give a 30% discount on their next purchase to customers who shop at least twice a month, or offer 10% off a product to customers who have viewed the same product page three times in a week.
• Exclusive offers: Give frequent customers early access to new product launches or time-limited sales to create a sense of exclusivity and excitement. 
• Tiered memberships: Set up membership tiers with increasingly better benefits for each level. Offer a basic tier with standard rewards like points for every purchase and a VIP membership with exclusive product bundles and free shipping.
• Compliments and gifts: Celebrate your customers’ birthdays or anniversaries with special dealsl, showing you care.

Key features

• Deep insights and analytics: Track key loyalty metrics and get insights into customer behavior and preferences. You’ll see details like their orders, tier levels and points redeemed. 
• Gamification incentives: Make shopping with your brand a fun experience. Reward customers with bonus points when they take certain actions, like shopping during a specific promotion. You can also set up leaderboards where customers compete for top spots.
• Referral programs: Motivate your customers to spread the word about your brand. Give them personalized links they can share through email or social media. When someone makes a purchase using their link, they earn rewards.
• Fraud prevention: Ensure your loyalty and referral programs are safe from fraud with Loadstone’s fraud prevention system. It uses unique IDs and contact verification via SMS or email to bulletproof your incentives. You also access detailed reports to identify suspicious activities.

• You can extend your loyalty enterprise software capabilities with Loadstone's customer relationship management and marketing automation platform features. Send personalized, real-time messages to remind customers when their favorite items are back in stock or when their discount code expiration date is drawing near.

Book a call to find out how you can use Loadstone tools to hit and exceed your loyalty goals.

If you need assistance at any stage, Loadstone’s expert team is here to help. 

They’ll support you in selecting the right tools, integrating them with your systems and ensuring everything works for the best possible results.

Integrations

Loadstone offers an open API and webhooks to connect with all your systems.

Link it with platforms like iOS and Android Wallet to deliver digital loyalty rewards straight to your customers’ phones. You can also set up integrations with WhatsApp and Viber to send exclusive offers directly to customers’ profiles on these platforms.

User ratings

Loadstone has 4.3/5 stars on G2. 

Users enjoy its easy-to-use design, automation and personalization features. They also note the support team’s fast and helpful responses.

Here’s what some of them have to say:

Xavier Salvat, E-commerce Specialist at Eurofred S.A., says:

“The platform’s ease of use makes it a perfect ally in any marketing strategy. It has fast, professional and efficient support.”

Taslim Khaled, Assistant Regional Manager at GSK, shares:

“It can actually get you new clients and maximize sales with triggered emails and targeted e-marketing emails. It’s an absolutely brilliant service full of benefits.”

Yotpo

Yotpo is a platform that combines loyalty, reviews and SMS marketing. Its Loyalty & Referrals focuses on transactional-based rewards. It also provides VIP-tiered programs based on purchases or referrals.

Speaking of referrals, Yotpo stands out with a more comprehensive approach than Oracle. While Oracle CrowdTwist mainly focuses on referral links for members to share, Yotpo encourages word-of-mouth in more ways. For example, businesses can use post-purchase popups to prompt customers to refer friends for discounts. They can also set up custom pages and emails with referral links—customers earn rewards for every friend who buys through those links.

Key features

• Premade campaigns: Businesses can choose from premade loyalty flows to reward customers for actions like purchases and social follows. 
• Campaign scheduling: Yotpo Loyalty & Referrals lets teams schedule loyalty campaigns in advance. 
• Incentives for referrals: Companies can set up a system where customers earn more valuable rewards as they refer more people.

See also: Yotpo competitors

Integrations

Companies can integrate Yotpo with e-commerce platforms like Shopify, Adobe Commerce and BigCommerce to track customer purchases and offer relevant loyalty rewards. It also connects to email marketing platforms like Mailchimp and Klaviyo. This lets businesses send loyalty-related emails, like reminding customers to use their points.

See also: Mailchimp alternatives

User ratings

Users rate Yotpo with 4.3/5 stars on G2. 

Epsilon

Epsilon helps companies build customer profiles and create personalized loyalty campaigns. It works on multiple channels, allowing businesses to share loyalty rewards through email, websites and social media. It also offers expert advice in implementing the platform’s loyalty features. 

Epsilon’s CORE ID technology stands out for its focus on first-party data. It links customer interactions from purchases, website visits and in-store behavior into a single profile. This helps businesses track behaviors and personalize loyalty offers. In comparison, Oracle tools focus more on organizing data but lack the same level of identity tracking across devices and touchpoints.

Key features

• Emotional loyalty measurement: Epsilon tracks customer sentiment so businesses can use this data to personalize loyalty programs. Teams can identify highly satisfied shoppers and offer them early access to sales, while customers with lower satisfaction can receive special discounts or invitations to share their feedback.

• Behavior-based rewards: Teams have access to customer behavior data from multiple online and offline sources. They can use that data to offer behavior-based loyalty rewards, like giving a discount coupon for dresses to someone who recently viewed multiple dresses.
• Receipt scanning add-on: Businesses can track in-store purchases to link offline behavior with online customer profiles.

Integrations

Epsilon integrates with Salesforce, allowing businesses to sync customer data and loyalty campaigns. Users can also integrate with Databricks for advanced analytics. Connections with Facebook and Instagram enable teams to share loyalty incentives on these platforms.

User ratings

Epsilon has 3.9/5 stars on G2.

Salesforce Loyalty Management

Salesforce Loyalty Management has tools for personalized loyalty campaigns and is built into Salesforce Customer 360. This means it connects directly with Salesforce CRM, Sales Cloud, Service Cloud and Marketing Cloud. In contrast, Oracle provides separate CRM, marketing and loyalty solutions, which require an additional integration tool—Oracle Integration Cloud—to connect them.

Salesforce Loyalty Management is a no-code solution for building loyalty programs. Teams can select rewards based on the types of products customers often purchase and incorporate them into loyalty campaigns without coding. For example, they can set up the system with just clicks to offer discounts on new arrivals to customers who make at least one purchase per month.

Key features

• Unified customer view: Users get a unified view of customer data from various business sources, including CRM and sales.
• AI insights: Salesforce Loyalty Management uses artificial intelligence to provide insights into customer behavior and loyalty programs’ performance. 
• Omnichannel approach: Companies can offer a consistent customer reward program on websites, emails and social media.

See also: Salesforce competitors

Integrations

Salesforce Loyalty Management integrates with the Salesforce suite. Businesses can also connect it to third-party platforms via APIs but that requires purchasing an additional license. 

User ratings

Salesforce Loyalty Management scores 4.8/5 on G2.

Extole

Extole lets teams use customer data platforms to create referral and loyalty programs. It offers two main approaches: turning loyal customers into brand advocates and using influencer marketing. For brand advocates, Extole provides tools to reward customers who share content and refer their friends and family. Companies can offer coupon codes and gift cards for each successful referral. For influencers, companies can create unique referral links and codes, allowing them to share and track their performance through personal dashboards. 

As such, Extole focuses more on building loyalty through word-of-mouth than Oracle. 

Key features

• Customer profiles: Teams can access customer profiles with behavioral insights like purchase history and involvement in loyalty programs.
• Rewards automation: Extole automates the delivery of rewards to brand advocates, like gift cards, coupon codes and account credits. 
• Fraud detection: The platform can spot and block fraudulent activity. For example, it recognizes when users send referral emails to their own accounts. 

Integrations

Extole offers APIs and webhooks that let businesses connect the platform to their existing systems. Companies can link tools like Shopify and Salesforce to track referrals and trigger rewards when a referred person becomes a customer.

User ratings

Extole’s rating on G2 is 4.7/5.

SAP Emarsys

SAP Emarsys is a platform for sending promotional and loyalty-related messages. It’s part of the larger SAP ecosystem, which includes CRM, email and customer journey orchestration. Businesses can set up loyalty programs with rewards like discounts or free delivery for repeat purchases. For example, if a customer buys the same product three times over six months, they could receive a 20% discount on their next purchase.

SAP Emarsys uses artificial intelligence to analyze customer behavior and predict loyalty trends. Oracle offers a similar tool, Predictive CLV, within its Oracle Responsys suite, which can integrate with Oracle CrowdTwist. However, setting it up requires technical expertise. Predictive CLV is sold separately as an add-on.

Key features

• AI personalization: SAP Emarsys customers can use AI insights into customer interactions, like browsing history and preferences, to personalize loyalty programs.
• Omnichannel customer engagement: This Oracle competitor connects with SAP’s composable commerce platform and customer data solutions, which ensures consistent omnichannel loyalty campaigns at different touchpoints.
• Drag-and-drop builder: Teams can use drag-and-drop builder to set up loyalty campaign rules and incentives like tier status and points. 

Integrations

SAP Emarsys integrates with SAP CRM and SAP Commerce to sync customer data. It also connects with third-party platforms like Shopify so businesses can access order data to personalize loyalty programs. Another third-party integration is with Dropbox—it lets businesses store and access marketing assets, like digital coupons and gift card designs.

User ratings

Users give SAP Emarsys a 4.3/5 score on G2.

Top Oracle competitors for loyalty and customer relationship management

Ready to switch to an Oracle alternative?

Each Oracle competitor we mentioned takes a unique approach to loyalty management. The best way to choose one is to focus on your business needs and goals.

If you want a solution that lets you pick the tools that will help you build stronger customer loyalty, gain deeper insights into your customers and easily add CRM capabilities for personalized communication—Loadstone is for you.

Loadstone puts customer data at the heart of your operations, making sure your loyalty efforts are built around real customer needs and preferences. You get to offer loyalty campaigns that truly excite and keep your customers coming back. 

Signing up with Loadstone means you get a reliable, easy-to-use platform, the flexibility to adjust your solution to fit your needs and our expert team’s ever-present support.

Book a call with the Loadstone team to secure the success of your loyalty programs.

FAQs

What is Oracle’s biggest competitor?

Loadstone is one of Oracle’s biggest competitors, with its flexible martech ecosystem, letting you choose the exact features you need to achieve your marketing and loyalty goals.

What is similar to Oracle?

Similar companies to the Oracle e-business suite include enterprise software solutions for marketing automation and loyalty like Loadstone, Yotpo and Epsilon. Cloud services like Google Cloud Platform, Microsoft SQL Server and MySQL are other similar solutions to Oracle in general, but not its loyalty management product. 

What is Oracle comparable to?

Oracle is comparable to the relational database management system PostgreSQL as they both support complex data relationships in large-scale environments.

Which company is better than Oracle?

The company better than Oracle for your business depends on your specific needs. If you’re looking for a solution that offers advanced personalization of your loyalty programs without coding, integrates easily with CRM systems and puts all your data under one roof, consider Loadstone. It’s a martech ecosystem that lets you choose from a suite of tools to support your enterprise-level marketing automation and loyalty efforts.

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