Yotpo is customer engagement software with tools for multichannel marketing, an automated review process and loyalty programs.

However, if you’re here, you might be facing challenges with Yotpo or wondering if it’s the right fit.

One major concern is pricing, which is based on monthly order volume. Expenses can add up quickly for enterprise-level businesses with thousands of customers.

Some businesses find the platform overwhelming and not flexible enough. You might pay for tools you don’t need or miss some you do. Depending on your e-commerce platform, installation may also be complex and require coding.

If any of these challenges sound familiar, don’t worry. This article is here to help.

Best Yotpo competitors & alternatives for modern loyalty programs

Let’s explore the eight top Yotpo competitors, comparing their features, integrations and user ratings so you can choose the platform that best fits your needs.

Loadstone

Loadstone is a smart retail marketing and composable commerce platform with extensive martech capabilities for ecommerce businesses looking to increase loyalty and conversions. It’s a customizable martech ecosystem with tools that help make the most of your retail marketing efforts. Unlike Yotpo, there’s no paying for extras you don’t need—just the right mix of features to achieve your goals.

It lets you create and manage loyalty and referral programs across all your channels—online and offline. Connect with your audience through social media, websites, apps and digital wallets, plus offline through self-service kiosks and POS systems.

With the Loadstone Loyalty Management tool, businesses build and retain lasting customer relationships, getting up to 25% higher customer LTV and 18% more repeat purchases.

When you sign up for Loadstone Loyalty Management, you get instant access to a Customer Data Platform (CDP) that provides detailed insights into customer buying habits and helps you adjust loyalty programs to their preferences. Offer rewards based on purchases and membership levels, like exclusive discounts for high spenders or early access for premium members.

Loadstone lets you encourage customer actions by rewarding them with bonus points for discounts whenever they purchase a specific product in-store or giving them badges for sharing positive customer feedback and referring friends. Offer special benefits for frequent shoppers, like invites to private events or early access to new collections.

Loadstone is entirely code-free, letting you set up loyalty incentives in a breeze. You also get access to analytics, where you can track key metrics like enrollment and redemption rates. Plus, our team of experts is there to guide you from implementation to adoption, making sure you get the best of your investment. 

Key features

• Drag-and-drop loyalty campaigns builder: Create custom loyalty flows in a WYSIWYG editor. Define conditions, set how bonuses and rewards are given and arrange them to fit your strategy.
• Customizable loyalty rewards: Reward customers with discounts and exclusive offers for the products they frequently search for or buy. You can also set up tiered memberships where customers can choose from different levels (e.g., Basic, Premium and VIP). Encourage customers to upgrade by offering more valuable rewards at each level.
• Gamification elements: Make shopping with your brand exciting with quests and badges. Reward customers with points when they complete challenges, like purchasing a product within a specific time. Give out exclusive badges when they hit milestones, like reaching a number of purchases.
• Referral programs: Create referral programs to turn your customers into brand advocates. Loyal customers can share unique links with friends. 
• Embedded CDP: All your customer data is stored in one place so that you can see customer profiles in real time. This makes it easy to create specific customer groups and design loyalty campaigns based on how they interact with your brand.
• Loadstone CRM and Communications:  Create and automate personalized messages for your loyalty programs. Send emails with reward reminders or notify customers about expiring points.
• Extensive retail marketing capabilities: Loadstone also lets you pick and choose other tools for successful, behavior-based marketing. Our tools include Retail Media, AI Search and Recommendations, and Promotional Marketing.

Book a call with the Loadstone team and start building loyalty programs that keep your clients coming back for more.

Integrations

In contrast to Yotpo, where there are special procedures and codes for each ecommerce platform, connecting Loadstone Loyalty Management with your existing systems is simple. Loadstone offers an open API and uses webhooks to sync data with third-party systems in real time.

Integrate with eCommerce platforms like Shopify and Magento to automatically reward customers when they make a purchase. Sync with HubSpot to send loyalty promo codes when a customer reaches a spending milestone or engagement goal.

See also: HubSpot alternatives

User ratings

Company reviews for Loadstone give it a high rating of 4.3/5 stars on G2.

Users love how easy the platform is to use. They appreciate its automation and personalization features and highlight the support team’s quick and helpful responses.

One of the most compelling customer reviews comes from Xavier Salvat, E-commerce Specialist at Eurofred S.A., who stated:

“The possibility of monitoring the tools and actions performed with them and the platform’s ease of use makes it a perfect ally in any marketing strategy. It has fast, professional and efficient support.”

Oracle CrowdTwist

Oracle CrowdTwist is a loyalty platform built for large businesses, helping themcreate personalized reward programs on websites, mobile apps, physical stores and social media. Companies can track customer activity and use data to adjust loyalty campaigns. For example, if someone regularly buys dresses, the company might offer a gift card for their next outfit or VIP access to exclusive sales events.

Oracle CrowdTwist goes beyond transaction-based rewards, letting businesses engage customers through social media, user-generated content and interactive activities like code redemption (e.g., when a customer follows a brand on social media, they might receive a code to claim a discount), surveys, polls and quizzes. In contrast, Yotpo mainly rewards purchases and referrals.

Key features

• Household accounts: The platform allows loyalty members to combine their points with those of family and friends.
• Partner management: Brands can expand loyalty programs to partners so customers can earn and use points at related businesses.
• Gamification: Companies can reward customers for participation in quizzes and surveys.

See also: Oracle competitors

Integrations

E-commerce businesses can integrate Oracle CrowdTwist with other Oracle products, like Responsys for campaign management and Unity for managing customer data. It also connects with Shopify for data sharing and Mailchimp for loyalty program emails.

See also: Mailchimp alternatives

User ratings

Online reviews for Oracle CrowdTwist give it 4.3/5 stars on Software Advice.

Salesforce Loyalty Management

Salesforce Loyalty Management helps businesses create and manage personalized loyalty programs within the Salesforce ecosystem. The platform offers a no-code interface where teams can define rewards, like points or discounts, and set criteria customers must meet to earn them.

Built on Salesforce Customer 360, it provides a complete view of customer data from multiple touchpoints, including CRM and marketing platforms, sales tools, customer service and e-commerce interactions. While Yotpo also tracks customer actions, it doesn’t offer the same comprehensive view or cross-channel integration.

Key features

• Customer profiles: Businesses can use Salesforce Loyalty Management to view customer profiles with their purchases and loyalty tiers.
• Testing features: The platform supports testing and tracking loyalty program performance to optimize strategies. 
• Predictive insights: Salesforce Loyalty Management can predict how customers will likely react to upcoming promotions. 

See also: Salesforce competitors

Integrations

Salesforce Loyalty Management works with Salesforce’s CRM suite. Businesses can integrate it with third-party platforms using APIs, but this requires purchasing an additional license.

User ratings

Users rate Salesforce Loyalty Management with 4.6/5 on G2.

Loyal Guru

Loyal Guru lets businesses create loyalty programs with features like points, discounts and tiers. It has gamification to reward customers with badges for hitting milestones, like buying a number of products. 

Loyal Guru focuses on customer data to help businesses create precise customer segments and target them with relevant loyalty programs based on their past interactions. Yotpo doesn’t provide the same level of data insights for loyalty program personalization.

Key features

• Customer Data Platform: This platform collects and integrates omnichannel customer data into a single view. 
• POS integration: Loyal Guru gives real-time insights from data collected through POS systems. 
• Loyalty programs automation: Companies can use Loyal Guru to automatically send discounts or gifts when customers earn a certain number of loyalty points.

Integrations

Loyal Guru integrates with CRMs like Salesforce and Zoho for syncing customer data and optimizing loyalty campaigns. Loyal Guru also connects to automation tools like ActiveCampaign and customer service platforms like Freshdesk. 

User ratings

Loyal Guru has a 4.7/5 rating on Google Reviews.

A Loyal Guru client, Bath & Body Works, uses the platform for a loyalty program with features like points, member discounts and early access to sales. This program enables Bath & Body Works to interact with customers and provide personalized experiences.

Open Loyalty

Open Loyalty is an API-first alternative to Yotpo. It lets businesses design reward systems using pre-built components like points, tiers, achievements and gamification features. It also offers no-code custom event schemas for defining when points or rewards are triggered.

Open Loyalty offers more flexibility than Yotpo for creating customized loyalty campaigns that are easy to integrate into existing systems. In contrast, Yotpo requires developers to use specific rules and code depending on the e-commerce platform. 

Key features

• Loyalty analytics: Businesses can monitor customer behavior and performance of loyalty programs with metrics like customer retention and engagement levels.
• Wallets for loyalty points: Customers keep their loyalty points or rewards in digital wallets and use them to get offers or rewards.
• Referral programs: Open Loyalty lets businesses reward customers for inviting others.

Integrations

As an API-first platform, Open Loyalty can integrate with any system that supports API connections, including eCommerce platforms, POS systems and mobile apps. 

User ratings

Open Loyalty scores 4.8/5 on Capterra.

SAP Emarsys

SAP Emarsys is an AI omnichannel customer engagement platform that helps businesses create personalized experiences on multiple channels. It lets teams design loyalty programs, like rewarding repeat purchases with discounts or free deliveries, and offering a loyalty wallet where customers track their points earned for interacting with the brand. 

Unlike Yotpo, which requires coding for deeper personalization, SAP Emarsys allows businesses to make adjustments without technical expertise. Its drag-and-drop functionality lets users define events and actions that trigger rewards or points without technical skills.

Key features

• AI insights and analytics: Artificial intelligence provides insights into customer behavior and loyalty programs’ trends. 
• Customer journey orchestration: SAP Emarsys collects data from online and in-store interactions and lets businesses offer personalized content in line with customers’ interests. 
• Personalization engine: Businesses can give personalized product recommendations in real time based on customer interactions and context. 

Integrations

SAP Emarsys integrates with SAP systems like Commerce Cloud and Customer Data Platform, allowing users to access detailed commerce data and segmentation. It also connects with Microsoft Power BI, Shopify and Salesforce for deeper customer insights and targeted campaigns. 

User ratings

SAP Emarsys has a 4.3/5 score on G2.

Extole

Extole helps businesses use their customer base for acquisition, engagement and loyalty. It includes a CDP and referral and loyalty programs that turn customers into brand advocates. Businesses can reward users for sharing brand content or referring friends with incentives like coupon codes or gift cards.

Compared to Yotpo, Extole focuses more on overall customer behavior. It tracks how customers engage with loyalty programs and referral sharing to improve those programs. For example, if one customer shares links on social media and another shares via email, Extole identifies which method brings in more new customers.

Key features

• Advocate profiles: Extole creates profiles for each advocate, showing their behaviors and interactions within the referral program.
• Campaign analytics: Businesses can access campaign analytics to see performance, customer behavior and results.
• Fraud prevention: Extole uses fraud detection methods to filter out fraud, like detecting users sending referral emails to themselves. 

Integrations

Extole has an API for connecting it with third-party solutions. For example, companies can integrate Extole with Salesforce to set up rewards for advocates when a lead reaches the closed stage in Salesforce. 

User ratings

Extole's review collection and referral tool is rated 4.7/5 on G2.

Epsilon

Epsilon is a marketing platform with AI and ML for building customer profiles and predictive analytics. It supports loyalty strategies like VIP tiers, offering better rewards as customers engage more. The platform also customizes rewards based on behavior.

Epsilon may be better than Yotpo for implementing large-scale loyalty programs and collecting first-party customer data. It uses Core ID technology, a tool that tracks first-party data from multiple touchpoints for detailed customer information and personalized loyalty programs.

Key features

• Omnichannel engagement: Teams can create and manage loyalty programs on social media, website and email platforms. 
• Analytics tools: Epsilon has built-in dashboards and reporting features for tracking and measuring loyalty programs’ performance. 
• Emotional loyalty measurement: Epsilon monitors customer sentiment through surveys and purchase patterns. 

Integrations

Epsilon integrates with Adobe Experience Cloud solutions—teams can use customer data to create personalized loyalty campaigns. It also connects with data tools like Databricks for in-depth analytics and advertising platforms like Yahoo to broaden audience targeting.

User ratings

The collective customer feedback for Epsilon can be summarized with 3.9/5 stars on G2.

Top Yotpo competitors for loyalty management: Comparison table

Ready to try out a Yotpo alternative?

When browsing our top Yotpo competitors, start with determining your needs before picking an alternative.

If you’re looking for a solution to build loyalty programs without coding, track and analyze customer behavior and offer highly personalized rewards, Loadstone is the perfect fit.

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Easily create and manage loyalty programs in a no-code builder, access a detailed CDP and performance analytics and engage customers across all touchpoints—online and offline. Get insights into their shopping habits and reward them with points and tiered memberships to keep them engaged and returning to your brand.

Book a call with the Loadstone team today.

FAQs

Who are Yotpo’s competitors?

Yotpo’s competitors include marketing automation and loyalty programs software like Loadstone, Oracle CrowdTwist, Salesforce Loyalty Management and SAP Emarsys.

Is Yotpo a good company?

Yotpo is a good company for marketing automation, engagement and loyalty. Businesses use its extensive review monitoring capabilities to manage customer reviews and collect customer feedback. However, enterprise-level companies with large customer bases can feel limited when it comes to personalization, ease of use and cost. You’ll need coding for deeper customization and integrations with existing systems. Plus, the pricing model is based on the number of orders, which means it can get expensive quickly for businesses with a large number of monthly orders.

Is Yotpo a SaaS company?

Yes, Yotpo is a SaaS company—a marketing and review management tool with subscription-based pricing plans.

What is Yotpo used for?

Companies use Yotpo to manage SMS and email marketing, collect video reviews, display customer reviews and run loyalty and referral programs. 

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