The benefits of composable commerce are evident, as highlighted by Emarketer’s data from March 2023, which shows that 72% of businesses have already adopted the composable approach to ecommerce. If you haven’t hopped on this trend yet, let us explain – composable commerce solutions allow retailers to seamlessly integrate their marketing ecosystem components, which results in greater flexibility and adaptability. 

However, finding the best compsable commerce platform for your business model isn’t easy, as plenty of compelling alternatives exist. Let us help you narrow the search with this article. 

6 best composable commerce platforms: An overview

Here are the best six composable commerce solutions to consider in 2025 based on features, integration options and user reviews.

Loadstone

Loadstone is an extendable, composable martech system designed for enterprises, growing e-commerce and offline businesses. It’s built from six different products plus an integrated CDP and provides seamless cross-functional features, eliminating the need to use third-party tools – you get everything your e-commerce business needs in one package, along with a team that will assist you every step of the way, from integration to configuration and usage.

Key features

• Comprehensive all-in-one platform – Configure the system however you like by picking the Loadstone modules required for your use scenario. Access functionalities such as our CRM and marketing automation platform, recommender system with a sophisticated recommender engine algorithm or communications as part of the same modular solution.
• Embedded CDP across all subproducs – Get dynamic audience segmentation based on tags, purchases etc. that works in the entire Loadstone ecosystem.
• Omnichannel communication – Reach your users on their preferred channels (email, SMS, chats, messengers) and ensure consistency and quality to make your loyalty management, promotional marketing (apps, offline POS, web, email etc.) and communication more effective.
• Ease of use and no-code capabilities – Use AI tools to quickly create compelling, tailored and accurate content for your users. The drag-and-drop editor lets you set up cross-channel communication based on behavioral and transactional data. Loadstone prioritizes ease of use and minimizes the need for IT development.
• Retail media – Integrate our AdTech platform into eCom websites and apps for product advertising, ads, traffic monetization and advertising inventory. Combine retail media advertising with promotions and recommendations to create a closed-loop marketing ecosystem.
• Recommender system – Offer users related product recommendations whenever they can’t find what they want. Use modern AI tools to personalize communication and product recommendations across channels based on real-time behavior data, purchase history and user preferences for more efficient behavioral marketing. 
• CRM and communications – Engage customers and prospects throughout the whole journey and on multiple channels (SMS, email, mobile push, browser alerts, messengers) with tailored real-time communication. Access WYSIWYG editor, A/B testing tools and triggered and action-based notifications.
• AI commerce search – Give users personalized, highly accurate, fast search results of your ecommerce site based on natural language queries.
• Promotion marketing – Plan, build and execute effective mass promotional and personalized campaigns online and offline.
• Loyalty management – Create and manage referral, incentive and loyalty programs easily across channels using a system with customizable rewards, gamification elements, embedded CDP and seamless integration with third-party systems via APIs.

Schedule a short demo call to see what Loadstone can do for your business.

Integrations

Loadstone’s API, webhooks and powerful drag-and-drop editor make integration with any solution you want easy.

User ratings

Loadstone has a 4.3 rating on G2. Users praise the features, technical support and ease of use.

“The possibility of monitoring the tools and actions performed with them and the platform's ease of use makes it a perfect ally in any website's marketing strategy. In addition, it has fast, professional and efficient support that facilitates any task beyond the user's possibilities” – Xavier Salvat, E-commerce Specialist at Eurofred S.A.

Commercetools

The second solution we’d like to show is Commercetools. It’s a digital commerce platform designed to build customizable ecommerce experiences that fit companies’ specific needs. The solution is based on a headless architecture and provides modular APIs for integrating it with other tools.

Key features

• Product discovery – Manage product data easily and use search and discovery features.
• Pricing and promotions – Configure your promotion strategies and pricing to tailor them to specific business circumstances, buyer needs etc.
• Purchasing processes – Use order and cart capabilities, inventory management and access various payment methods.
• Omnichannel capabilities and internationalization – Use API orchestration to transfer data between channels seamlessly and create tailored experiences across markets.
• Merchant center – Manage all aspects of your business (online store, users, channels etc.) in one centralized system.
• Business, customer and workflow management – Define user permissions and model account hierarchies, buyer approval flows and purchasing processes.

Integrations

Commercetools has APIs for integrating third-party solutions, such as SAP CPQ and ERP systems, CMS and OMS tools etc.

User ratings

Commercetools has a 4.6 rating on G2. Users praise the well-documented APIs, flexibility and customer service but dislike some features (like order management) and pricing.

Bloomreach

Another option on our list is Bloomreach – an AI-powered modular platform. It combines product discovery, personalization tools, omnichannel marketing capabilities, search and merchandising and ecommerce features in one comprehensive package.

Key features

• Centralized customer data – Get a complete view of customer interactions, insights and preferences.
• Personalization – AI helps you make personalized, cross-channel campaigns for your users based on collected data.
• Omnichannel journeys – Create unified customer journeys using a drag-and-drop builder and AI tools. Configure message-sending triggers and create and send emails.
• Headless CMS – Optimize content management and create personalized experiences with a headless CMS system and SEO optimization.
• Search intelligence – Let users conduct image-based searches and show similar products whenever they can’t find what they want. 
• Testing – Use A/B testing, contextual personalization and automatic winner distribution.

Integrations

Bloomreach products integrate with 160 tools, including solutions like Loop, Trifft, Salesforce, Microsoft Dynamics CRM and SAP Business Bydesign. 

User ratings

Bloomreach has a 4.6 score on G2. Customers enjoy its ease of use, some of the capabilities and the quality of customer support but complain about the steep learning curve and feature limitations.

Salesforce Commerce Cloud

There’s also Salesforce Commerce Cloud. Operated by a brand well-known for its CRM, it’s a composable commerce solution for omnichannel retail featuring comprehensive integrations (including the aforementioned CRM system) and built-in AI capabilities. It also provides effective omnichannel campaign management and AI-driven customer insights that help you optimize your marketing strategy.

Key features

• Commerce AI – Provide merchants with AI tools that help with site setup and creating personalized promotions and product descriptions. Give buyers a conversational interface that allows users to search for products quickly and automate purchases and reorders. You can also, enable a digital concierge that engages shoppers on the website or different channels. 
• Unified data – Aggregate data from CRM, commerce, marketing tools and other sources and connect it to unified customer profiles.
• Multichannel commerce – Reach your customers on social media, search engines and other channels. The unified data model lets you build personalized offers at every touchpoint.
• Order management – Improve order management with fulfilment workflows built with no-code tools and quick access to contextual data in 360-degree customer profiles.
• Point of sale – Access a point-of-sale system with mobile support, comprehensive shopper and inventory data and built-in integrations.

See also: Salesforce competitors

Integrations

Salesforce Commerce Cloud is part of the Salesforce product suite, so it naturally integrates with its other solutions (including CRM or marketing tools). You can also connect it to third-party systems via Salesforce’s Mulesoft integration and automation technology – such as Slack, DocuSign, Atlassian Jira and Intuit Quickbooks.

User ratings

Salesforce Commerce Cloud is listed as two separate products on G2. For the purposes of this article, we’ll focus on the one designed for B2C, which has a 4.3 rating. Most business users comment on its ease of use, features and integrations. Some points of criticism are also the same, such as the price and complex setup.

Magento (Adobe Commerce)

Another pick is Magento, quite recently rebranded as Adobe Commerce. This flexible ecommerce platform includes features for personalizing customer experiences for headless and API-driven commerce. Users commented that it scales well with company growth.

Key features

• Composable and headless commerce – Access API-based headless commerce that allows merchants to create and offer application-like experiences across any touchpoint (web and mobile apps, VR and AR devices, IoT).
• Product recommendations – Use AI to create product recommendations fueled by data like customer behavior, trends or similarity.
• Live search – The AI-based search system lets customers find what they need, delivering accurate and fast answers.
• Inventory and order management – Monitor product availability and visibility for multiple warehouses, brands and stores. 
• Customer account management – Aggregate key order information from different sales and channels and provide it to customer service teams.
• Business intelligence – Centralize key data and create visual, exportable reports on any metrics (revenue, registered accounts, average order value etc.).

See also: Adobe Commerce (Magento) Competitors

Integrations

You can integrate the system with other Adobe Experience Cloud products. Magento also has the Adobe Developer App Builder to extend the solution’s capabilities or connect to third-party tools, such as ERP, CRM and PIM systems. 

User ratings

Magento Commerce has a 4.0 rating on G2. Users like its ease of use, features and customizability. Some mentioned problems include slow performance, complexity and the need to depend on software developers for setup, maintenance and customizations.

Insider

We’re wrapping up the list with Insider, a marketing platform integrating multiple marketing tools. Its users get access to real-time customer data to create AI-powered, tailored experiences and product recommendations. Insider also has tools for segmentation, predictive marketing, omnichannel campaign execution and workflow automation features.

Key features

• Customer data platform – Pull interactions and transactions from multiple channels into a single point of truth. Build 360-degree customer views and activate your data across all of your brands.
• Customer experience personalization – Use AI to create personalized, contextual content (email, web-page copy and so on) based on customer data.
• Predictive marketing – Analyze user transactions and interactions to make AI predictions about their future behavior.
• Journey orchestration – Insider Architect lets you map journeys, connect channels and automate communications.
• Segmentation – Segment your user base based on 120+ attributes (traits, preferences, behaviors) to customize shopping experiences.
• A/B testing – Try different CTAs, images and messages to see what works best for a particular group.
• Omnichannel marketing – Communicate with users on 12+ channels (email, SMS, WhatsApp etc.). Use templates and a no-code builder to optimize and improve email campaigns with web-like interactions and pre-designed blocks.

Integrations

The Insider Integration Hub provides 100+ connectors in over 20 categories, such as CRM, ads, social media and analytics. Some examples of integrations listed on the website include Amplitude, Drift, Intercom, Salesforce, HubSpot and Shopify.

See also: HubSpot alternatives

User ratings

Insider has a 4.8 rating on G2. Users like the customer engagement software features, personalization options and general ease of use. However, some complain about the learning curve, poor customer support and integration issues.

Top composable commerce platforms: Comparison table

What the best composable commerce platform can do for you

The composable commerce approach can help you significantly optimize your ecommerce operations. It’s certainly convenient to pick and choose products and features you need for your particular scenario and provide systematically great digital experiences across all channels without switching between tools.

This article gave you a few ideas for some great composable commerce picks. If you need a comprehensive, modular package for both online and offline ecommerce, consider Loadstone. Its ease of use, embedded CDP, omnichannel capabilities, recommender system and retail media network features make managing and growing your business easier than ever.

Want to see it in action? Contact us to schedule a demo!

FAQs

What is a composable commerce platform?

Composable commerce allows ecommerce businesses to build and customize their online shopping experiences using packaged business capabilities (PBCS). This modular approach enables businesses to select and integrate various services – such as omnichannel communication, a Customer Data Platform and a Recommender system – and tailor the platform to their needs, offering much more flexibility than traditional ecommerce platforms.

What is the most successful eCommerce platform?

It’s hard to say – it depends on what success criteria you look at. For example, if you’re looking for a highly customizable solution that will fit all of your unique retail marketing needs, Loadstone would be the best tool for you. 

What is an example of composable commerce?

Imagine a fashion retailer that combines a product information management (PIM) system for managing inventory and an advanced customer relationship management (CRM) tool to personalize marketing efforts. Now, let’s say the company also needs a payment gateway for secure transactions to optimize operations, adapt to market changes and enhance customer experiences. A composable commerce architecture would cover all of this without the need for juggling multiple tools, as opposed to traditional ecommerce solutions.

Which is the best platform for e-commerce?

There are many options, including all of the tools we’ve described in this article: Loadstone, Commercetools, Bloomreach, Salesforce Commerce Cloud, Magento and Insider. Consider your business needs and circumstances to choose the platform that fits your requirements best. 

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