The marketing trend is evident – 69% of companies want to increase automation and, therefore, need more advanced and better-integrated tools. Many companies start their digital transformation with CRM software and marketing tools, for which HubSpot remains a strong choice. While it’s a solid starting point, its feature limitations (such as the underdeveloped social media module) can be problematic. If you’re looking for HubSpot alternatives that fill the platform’s feature gaps, this article is just what you need..

Best HubSpot alternatives & competitors for marketing and sales automation

Let’s review the top 7 HubSpot alternative options for 2025 and beyond.

Loadstone

Loadstone is a flexible, modular marketing system tailored for enterprises and expanding e-commerce and offline businesses. Comprising 6+1 (with CDP as an essential add-on) distinct products, it offers integrated cross-functional capabilities that eliminate the need for third-party tools, delivering all essential resources in a single composable commerce solution with extensive marketing features. You can also count on support from a dedicated team at every step – during integration, configuration and usage. 

Loadstone’s key advantage over HubSpot is flexibilty – a direct result of our solution’s modular nature. 

Key features

• Comprehensive all-in-one platform – Pick and choose the Loadstone modules you need (CRM, CDP, communications, recommender system and more) to pay only and exactly for the features you need.
• Embedded CDP – Segment your audience dynamically based on purchase history, tags etc. Your sales and marketing teams can access these segments from any part of the Loadstone ecosystem.
• Omnichannel communication – Automate contact management, communicate consistently on any channel (email, messengers, SMS, chats) and supercharge your loyalty programs and promotional marketing (apps, offline POS, web, email etc.) with omnichannel reach.
• No-code capabilities – Easily create accurate, compelling and personalized content. Configure cross-channel communication based on transactional and behavioral data in a drag-and-drop editor. Our no-code environment doesn’t require any IT knowledge to get started.
• Retail media – Access an AdTech platform you can integrate into eCom apps and websites for traffic monetization, ads, advertising inventory etc. Create a closed-loop marketing ecosystem by combining retail media network advertising with promotions.
• Recommender system – Provide users with smart product recommendations when they can’t find what they initially wanted to buy with our recommender engine algorithms. Use user preferences and purchase history to personalize communication and product recommendations with the help of AI for a successful behavioral marketing strategy. 
• CRM and communications – Use engaging, real-time, multichannel communication (SMS, email, mobile push, browser alerts, messengers) and features such as A/B testing tools, WYSIWYG editor and notifications (action-based or triggered).
• AI commerce search – Offer your users a fast and highly accurate search function based on natural language queries.
• Promotion marketing – Use a no-code tool to plan and execute personalized and mass promotional marketing campaigns.
• Loyalty management – Build multichannel referral, incentive and loyalty programs and offer your users customizable rewards and gamification elements. 

Sounds interesting? Book a demo call or contact us to get a quote.

Integrations

Loadstone’s webhooks, API and drag-and-drop editor allow you to connect to any system you want without any developer help or technical knowledge.

User ratings

Loadstone has a 4.3 score on G2. Users like our technical support, features and general ease of use.

“The possibility of monitoring the tools and actions performed with them and the platform's ease of use makes it a perfect ally in any website's marketing strategy. In addition, it has fast, professional and efficient support that facilitates any task beyond the user's possibilities” – Xavier Salvat, E-commerce Specialist at Eurofred S.A.

Oracle CX Marketing

Another option is Oracle CX Marketing. The company’s suite for enterprise businesses includes four marketing-related products: Unity, Eloqua, Responsys and CrowdTwist. The platform offers many features for personalization and orchestrating multi-channel campaigns with integrated data-driven insights. 

Oracle CX Marketing is more suited for companies with complex marketing needs, while HubSpot focuses on ease of use and CRM features.

Key features

• Unified profiles – Aggregate data across your entire company and reorganize it around smart customer profiles enriched with intelligent attributes (age group, average order value), lead and behavioral scores. Use this data to segment audiences and target campaigns.
• Analytics and reporting tools – Monitor marketing performance, customer engagement data and customer events.
• Journey orchestration – Orchestrate customer journeys to react to user actions and anticipate needs. Optimize them with AI tochoose the best channel or message in a given scenario.
• Real-time personalization – Collect real-time data and use it to create personalized experiences (email copy, messages, other content) and build simple or multi-step campaigns with A/B testing for your customers and prospects.
• Cross-channel campaign orchestration – Design forms and emails with a code-optional tool. Deploy campaigns with consistent messaging on channels such as SMS, email, mobile, web and push. 
• Customer loyalty – Collect customer loyalty data (member spend, engagement metrics) across all touchpoints to design custom programs and boost customer retention.
• Rewards management – Offer targeted customer rewards like discounts or gift cards etc.

See also: Oracle Competitors

Integrations

Oracle CX is part of a larger software ecosystem, including platforms like Oracle APEX and Visual Builder Cloud Services. The Unity product also integrates with many third-party solutions, such as Snowflake, Salesforce, SAP, Shopify and Mailchimp.

See also: Mailchimp alternatives

User ratings

Oracle CX Cloud Suite has a 3.9 rating on G2. Users like the feature set and specialized tools but complain about the platform’s lack of user-friendliness and limited CRM features.

Marketo Engage (Adobe)

Another option to consider is Marketo Engage, a marketing automation platform used mostly for simplifying marketing activities and improving customer engagement. Some of its main tools include analytics, behavioral tracking, AI segmentation, campaign management and personalization. 

Marketo Engage’s biggest advantage is its close-knit integration with the Adobe software ecosystem and automation capabilities that HubSpot lacks.

Key features

• Omnichannel engagement software tools – Engage your users with consistent, personalized, on-brand communication across various platforms, such as web, email, SMS and social media.
• Profiles and audiences – Segment the user base with custom objects, fields and activities. You can also use AI enrichment, like identifying unsubscribe predictions.
• Dynamic content and personalization – Use AI to identify content that works best for a specific user type and tailor messages based on customer and behavior data.
• Campaign operations and workflows – Run marketing strategies and analyze their results. Use workflow automation to automate repetitive tasks, like sending follow-ups and improve team collaboration.
• Sales intelligence and engagement – Collect insights (behavioral data, cold lead indicators) and analyze user behavior to optimize your outreach.
• Marketing impact analytics – Monitor key metrics (engagement, ROI, conversion rates) and generate reports.

See also: Adobe Commerce (Magento) competitors

Integrations

Marketo Engage provides many native and third-party integration options, including tools like Salesforce CRM, Zoom, Outreach and Vertify.

User ratings

Adobe Marketo Engage has a 4.1 score on G2. Users enjoy the feature set, automation capabilities and ease of use. Common points of criticism include the price and steep learning curve.

Selligent Marketing Cloud

Selligent Marketing Cloud is an interesting HubSpot alternative for businesses seeking to drive customer engagement and enhance their marketing strategies with advanced omnichannel personalization and AI-driven capabilities. The platform offers a blend of campaign orchestration, personalization and automation features in one package.

Key features

• Omnichannel execution – Align communication channels such as Web, social media, email, mobile and more.
• CDP capabilities – Connect situational and behavioral data (such as viewed products) to build 360-degree customer data profiles.
• Content personalization – Use AI insights to customize content (email copy, messages etc.).
• Journey orchestration – Segment your user base and build customer journeys with a drag-and-drop tool. 
• Clarity and control – Use filters like purchase history to define which offers and product recommendations users see and guide them on a personalized sales journey.
• Reporting and optimization – Collect data (conversion rate, click-through rate etc.) and validate marketing approaches with A/B and multivariate testing.

Integrations

Selligent has customizable integrations with third-party mobile apps, CRM and e-commerce platforms and display partners. Unfortunately, the website doesn’t mention any specifics.

User ratings

Selligent has a 4.1 rating on G2. Users like its features and flexibility, but some complain about the interface and ease of use.

Salesforce Marketing Cloud

Our fifth pick is Salesforce Marketing Cloud – a comprehensive marketing platform with omnichannel campaign management, AI-driven personalization and marketing automation tools. It’s also easy to integrate with the Salesforce CRM system and other solutions from the company’s suite, which is one of its biggest advantages over HubSpot (along with complex data management and AI-driven capabilities)

Key features

• Multichannel advertising – Use a drag-and-drop builder to create reusable content blocks (text, images, buttons, HTML etc.) and orchestrate multichannel campaigns with personalized offers and messaging at scale.
• Lead management – Generate leads with compelling landing pages, segment prospects and map their journeys. Nurture prospects and collect real-time data (engagement history, key interactions) to optimize your lead management.
• Loyalty management – Offer customers personalized rewards (benefits, offers, vouchers) created with a guided setup wizard. 
• Customer data platform – Consolidate and easily access customer data from various sources (CRM information, inventory and click data etc.) in one centralized place.
• Marketing AI – Use specialized AI tools to segment the user base, automate customer journeys, create campaign briefs, optimize content and talk to users.
• Analytics – Visualize data on dashboards and generate shareable AI insights.

See also: Salesforce competitors

Integrations

Salesforce Marketing Cloud integrates easily with the other parts of the Salesforce software suite, including their CRM solution. You can also connect it to third-party solutions using built-in or custom integrations. 

User ratings

Salesforce Marketing Cloud has a 4.0 score on G2. Customers like its automation and email marketing features but complain about the price and steep learning curve.

Dynamics 365 Marketing (Microsoft)

Another option is the Microsoft Dynamics 365 platform, composed of multiple tools, including CRM, multi-channel marketing ERP, field service management and sales automation. This makes it a unified, AI-supported solution. Moreover, it’s also part of the Microsoft software ecosystem – which can make it more advantageous than HubSpot for companies already using it (in fact, it’s one of the key reasons to consider this tool).

Key features

• CRM capabilities – Track sales and other customer-related events, manage customer interactions and monitor key data.
• Marketing tools – Orchestrate personalized multichannel journeys to engage users. Use A/B testing to optimize your approaches.
• Customer segmentation – Use AI to segment your customer base based on data (country, language etc.).
• ERP system – Manage supply chains, operations and financials in one system to system to make planning and resource allocation easier.
• Sales automation – Automate lead management, opportunity tracking, sales forecasting and other sales-related processes.
• Content creation tools – Create unique content (headlines, images, emails) easily with the help of a Copilot assistant.
• Analytics – Monitor performance (conversion rates, engagement metrics) via customizable dashboards and reports. Use Copilot to generate at-a-glance summaries and make data analysis easier.

Integrations

Microsoft Dynamics 365 integrates easily with other Microsoft tools. You can also connect it to third-party solutions, such as Asana, Slack or GitHub.

User ratings

Microsoft Dynamics 365 has a 4.0 score at G2. Its users enjoy the integration options and general user-friendliness but complain about the learning curve and price.

Zoho CRM Plus

Our final pick for this list is Zoho CRM Plus. It’s a comprehensive platform that combines marketing automation, CRM features, social media management tools and analytics. The solution also provides a 360-degree view of customer interactions and decent flexibility, thanks to native integrations. This tool’s comprehensive nature – offering various commerce tools in a unified interface – is a key reason to consider it over HubSpot.

Key features

• Omnichannel engagement – Communicate with users on multiple channels (phone, live chat, WhatsApp, social media, email) and create personalized experiences. Collect feedback with surveys.
• 360-degree customer view – Aggregate data sources and build comprehensive customer profiles with interaction history, preferences, feedback and personal details.
• Process management – Automate repetitive tasks (follow-ups, lead generation) and workflows.
• Team collaboration – Help your team collaborate with shared calendars, milestone tracking, screen sharing, forums, group chats, feeds, notifications, calls etc.
• AI tools – Use the AI assistant to answer support queries, improve search mechanisms, monitor lead activity, identify cross-selling or upselling opportunities and client interaction insights.
• Analytics – Monitor sales pipeline performance and collect customer behavior data. Visualize information with customizable, shareable dashboards or reports.

Integrations

Zoho CRM Plus connects to solutions such as Slack, Google Suite, Shopify, Mailchimp, Microsoft 356 and QuickBooks.

User ratings

Zoho CRM Plus has a 4.3 user score on G2. Consumers like its customization options, integrations and ease of use but criticize the learning curve and the fact that the initial experience can be overwhelming.

Top HubSpot marketing automation platform alternatives: Comparison table

Choose the right HubSpot alternative for your business

HubSpot is a solid CRM and marketing platform, but companies that go beyond the limits of its free plan and require more advanced features or streamlined integrations might find its limitations off-putting.

Choosing a HubSpot alternative that fits your needs isn’t easy, but we hope this article made this task more approachable. Whether you need omnichannel capabilities, a CRM, embedded CDP or AI-powered analytics – our platform will provide all that and more. Top-notch flexibility and ease of use without sacrificing advanced features are what makes Loadstone stand out. Plus, you never need to pay for tools your business doesn’t need, thanks to our modular system structure. 

Interested? Book a call with our team and see how Loadstone can fit your needs!

FAQs

What is the best HubSpot alternative for sales teams?

Loadstone stands out due to its modular nature, focus on ease of use, and cross-functional capabilities (such as the embedded CDP).

Who is HubSpot's biggest competitor?

Some of the top competitors are mentioned in this article: Loadstone, Oracle CX Marketing, Marketo Engage, Selligent Marketing Cloud, Salesforce Marketing Cloud, Dynamics 365 Marketing or Zoho CRM Plus. We would sound unbiased, giving you the answer for the best HubSpot alternative, so we leave the choice to you, depending on your particular needs.

Is HubSpot CRM really free?

Yes, the basic version of HubSpot is available for free, making it a good, affordable CRM option for small companies. However, if you need a comprehensive system with more advanced features (such as comprehensive CDP capabilities and AI analytics) the free HubSpot variant won’t be enough. 

HubSpot an ERP or CRM?

HubSpot is fundamentally a CRM system that lets your sales teams manage customer relationships, though it offers some ERP features, primarily related to project management and analytics.

‍