Mailchimp is a solid choice for an enterprise CRM and marketing automation platform with a user-friendly interface and good email marketing capabilities. It makes customer communication easier, while its analytics tools help to optimize campaigns. 

However, if you’ve been using Mailchimp for a while now, you may feel like it’s reaching its limits.

For example, you might have wanted to send transactional emails. Mailchimp only has this feature as an add-on for higher-tier plans, which works on a credit system. The more transactional emails you send, the more you have to pay, making it challenging to predict your costs. Plus, it requires a developer to set it up, which means you either need coding skills or have to hire someone to do it.

Mailchimp offers basic CRM features like contact management, segmentation and tracking of audience behavior, such as open rates and subscribe rates. These tools are helpful, but enterprise-level businesses require more advanced capabilities. Mailchimp’s automation handles welcome emails and abandoned cart campaigns, but you’ll need Mailchimp alternatives for more granular segmentation and advanced triggers (like clicked links or page visits). 

Fortunately, there are Mailchimp alternatives that offer these missing features and more. 

Best Mailchimp alternatives

Here’s a detailed overview of features, integrations and user ratings of the top 10 Mailchimp alternatives to help you find the best fit for your enterprise needs.

Loadstone

The key to effective marketing automation in e-commerce is having one reliable system that does it all. Loadstone gives you precisely that. 

It’s a flexible martech ecosystem designed to fit your unique marketing needs. You can mix and match tools and products to build a solution that works perfectly for your business.

Need powerful loyalty features and streamlined workflows? Done. Want unlimited transactional emails that are easy to set up, no developer required? You’re covered.

And if you’re looking for a platform to engage customers at every stage—from turning leads into buyers to building loyal, repeat customers—you’ll find it in Loadstone CRM and Communications.

It’s part of the comprehensive Loadstone ecosystem that lets you connect with customers wherever they are. Email, SMS, web, apps—even offline at POS systems and kiosks. The system is entirely no-code, meaning you can set it up in just a few clicks. No endless integrations or hiring developers. It’s all built-in. 

When it’s time to reach the right audience, Loadstone helps you get it right. Our ultra-fast segmentation ensures you’re always targeting the right people at the right time.

Loadstone uses AI to analyze purchases and clicks for unlimited contacts, and build detailed segments in minutes, elevating your behavioral marketing. While Mailchimp offers custom tags, it requires third-party integrations for advanced segmentation. Loadstone goes further by providing built-in, advanced criteria—like website activity, subscription plans and purchase frequency.

Loadstone supports your scaling commerce business, whether you’re operating online or offline.

It keeps your inventory in sync, ensuring product availability is always accurate. If an item is out of stock, it won’t appear in the recommendations. It also adapts to different regions, adjusting for local product availability, pricing and customer preferences.

For example, you can easily set up automated messages for situations like:

• Retargeting customers who checked out-of-stock products and suggesting available alternatives
• Notifying subscribers when items are back in stock
• Letting customers know when a product is unavailable and offering relevant options instead

With Loadstone, you can also relax knowing your audience is getting the right message at the right time.

Loadstone’s AI-powered engine manages your messaging, finding the best times to send and adding thoughtful pauses between campaigns. It helps you plan communications so your audience stays engaged without getting overwhelmed. 

When we say Loadstone covers most of your marketing needs, we mean it. You can handle email marketing campaigns and loyalty programs. Create custom flows and access real-time customer data, all in a single platform.

For example, if a customer hasn’t interacted with your brand in a while, you can automatically personalize their email, offering bonus points or a voucher to bring them back. If they don’t open the email within a week, follow up with an SMS. After they make a purchase, send a thank-you email and a voucher for their next purchase. You can easily set up these flows using the drag-and-drop editor—just a few clicks to create the actions you need.

When you start using any part of the Loadstone martech ecosystem, your business automatically levels up.

As soon as you get your CRM and Communications platform, you’ll also get access to an embedded Customer Data Platform (CDP). The CDP combines customer data into profiles and pulls insights from user interactions and purchase history to give you a real-time view of your audience. 

At Loadstone, we get that managing marketing in ecommerce businesses can feel overwhelming. That’s why we’re here to back you up with full support from a team of experts every step of the way.

Expect professional guidance will help you integrate and use Loadstone’s tools to boost your communication and overall results.

Loadstone features

Here’s more you can expect when using the Loadstone CRM and Communications platform:

• Pre-built and custom automation scenarios: Loadstone offers over 20 ready-to-use scenarios, like abandoned searches and out-of-stock product notifications. You can also use it to send transactional emails, like order confirmations, delivery updates and receipts. Use these scenarios as they are, or customize them to fit your needs. For example, you could change the content or timing of emails to make them more relevant to your audience or business processes.
• Visual editor: Your team can easily create content using the simple drag-and-drop “What You See Is What You Get” (WYSIWYG) editor. It lets you arrange your messages exactly how you want them to appear for the audience. Plus, with AI-powered text suggestions, your writers get help creating an engaging copy.
• A/B testing: Loadstone lets you compare different content versions and see what works best. You can run pre-tests on smaller groups or test live during a full rollout. This helps you experiment, track performance and use data to improve campaigns.

With the embedded CDP, you also get:

• Data centralization: All your data is in one place, including zero-party data (feedback shared by your customers through surveys or forms) and first-party data (collected from purchases and website interactions).
• Real-time segmentation: The CDP powers Loadstone’s super-fast segmentation. It gives you a real-time view of each customer’s unique profile, showing all relevant data, like tags and purchases. This helps you get precise audience segments and create effective marketing automation.
• Insights for optimization: You can access your data in real time or through scheduled reports. Track key metrics like open rates, click rates, emails sent and bounce rates. You get a clear picture of your campaign’s performance and can adjust your content to improve your strategies.

Loadstone is a “build your own” marketing solution where you pick exactly what you want in your system. You only pay for what you use, no extra costs. This means you’re in complete control over your tool and can make the most of its easy-to-use interface and expert support.

Schedule a call today to build the perfect CRM and marketing automation setup for your business.

Integrations

Loadstone provides an open API and webhooks to connect with any app you need.

You can set up integrations and workflows between your apps and Loadstone using the drag-and-drop editor. There’s no need for a developer or to spend hours browsing support articles to make integrations work. 

User ratings

Loadstone scores an impressive 4.3 out of 5 stars on G2, with users praising its powerful solutions. Xavier Salvat, E-commerce Specialist at Eurofred S.A., shares:

“Probably the best automation platform. The possibility of monitoring the tools and actions performed with them and the platform’s ease of use makes it a perfect ally in any marketing strategy. It has fast, professional and efficient support.”

Another user, Taslim Khaled, Assistant Regional Manager at GSK, adds:

“It can actually get you new clients and maximize sales with triggered emails and targeted e-marketing emails. It’s an absolutely brilliant service full of benefits.”

HubSpot

HubSpot is an all-in-one CRM platform offering tools for marketing, sales and content management. You can assign scores to leads based on their actions, like visiting certain pages or opening emails. These scores help prioritize and target communication toward high-potential leads. For example, opening an email might add 5 points, while more significant actions like visiting a product page or purchasing could earn higher scores like 20.

There’s also unified analytics that combines email, sales and service data. In contrast, Mailchimp requires additional tools for broader analytics, adding costs and creating a fragmented experience, as teams must switch between multiple platforms instead of working in one system.

HubSpot features

• Advanced segmentation: HubSpot offers targeting based on details like job titles, location and interests. It also segments contacts according to their buying journey stages like Lead or Customer.
• Forms and popups: The platform includes tools to create forms and popups for lead generation. 
• CRM integration: HubSpot lets businesses track customer interactions and manage contacts in one place. 

See also: HubSpot alternatives

Integrations

Teams can integrate HubSpot with Microsoft Dynamics 365 and Airtable to get access to customer data and insights. The tool can also sync with e-commerce platforms like Shopify and WooCommerce to further connect sales and marketing efforts.

User ratings

HubSpot has 4.4/5 scoring on G2.

Constant Contact

Constant Contact offers customizable email templates and automation for basic email marketing campaigns (e.g., welcome and anniversary emails). It offers more templates than Mailchimp (over 200 vs. 100) and a more user-friendly setup. 

While both platforms have a drag-and-drop email builder, Constant Contact’s is more straightforward, with larger icons and clearer workflows, making it easier for new users. It also provides pre-built workflows for common campaigns, like welcome emails and birthday offers.

Businesses can use Constant Contact’s CRM to track opportunities through the sales cycle and segment leads based on behavior, engagement or demographics. It also merges data to eliminate duplicates which is helpful for businesses with many customers. 

Constant Contact features

• Automated emails: Companies can set up automatic emails for specific triggers like welcome messages, follow-up emails and birthday or anniversary greetings. 
• Social media: Constant Contact lets users share email campaign content directly on social media platforms.
• Real-time analytics: Teams can track their campaigns’ open rates, click-through rates and conversions in real time.

Integrations

Constant Contact connects with spreadsheet tools like Google Sheets to help businesses organize contacts and visualize data. It also supports integrations with Shopify and WooCommerce.

User ratings

Users rate Constant Contact with 4.3 out of 5 on Capterra.

Salesforce Marketing Cloud

Salesforce Marketing Cloud (SFMC) helps businesses communicate with their audience through email, SMS, social media and web—all in one place. Unlike Mailchimp, which mainly handles email and basic social campaigns, SFMC offers more advanced features for managing multiple channels.

Salesforce Marketing Cloud includes the AI-powered Audience Studio, enabling real-time segmentation based on behavior and demographics.

Salesforce Marketing Cloud features

• Advanced marketing automation: The SFMC Journey Builder feature lets businesses design multi-channel customer journeys and automate tasks based on customer actions, like previous purchases and preferences. 
• Data integration: This tool integrates with Salesforce CRM and Sales Cloud, which gives teams a unified view of customer data.
• Dynamic email content: Salesforce Marketing Cloud offers dynamic email content with image and text customization, based on the recipient’s preferences.

See also: Salesforce competitors

Integrations

The platform integrates with other Salesforce solutions and third-party apps, such as Marketo and Google Ads to combine data from marketing campaigns and customer interactions.

User ratings

SFMC has a 4/5 score on G2.

Marketo Engage (Adobe)

Marketo Engage is another one of the Mailchimp alternatives offering a comprehensive CRM system. It lets teams prioritize prospects based on engagement and demographics. The platform also uses AI-driven analytics to deliver insights into buyer behavior, tracking interactions with emails, content and website visits.

Marketo Engage has a real-time, two-way integration with CRMs like Microsoft Dynamics. Any changes made in Marketo or Dynamics update in both systems automatically.

While Mailchimp also integrates with CRMs, it requires manual updates and third-party tools for two-way syncing.

Marketo Engage features

• Behavior tracking: Marketo Engage tracks actions like users sharing or commenting on social media, opening emails and clicking on website content.
• Automated lead nurturing: If a lead visits a product page but doesn’t make a purchase, Marketo can send an automatic email with a special offer or reminder.
• Cross-channel marketing: Businesses can use Marketo Engage to run marketing campaigns on multiple channels—email, social media and websites.

Integrations

Marketo Engage (Adobe) integrates with the Adobe ecosystem. It also connects with Salesforce, Shopify and Microsoft Dynamics 365. This helps sync and access marketing and sales data in one place.

User ratings

Marketo Engage has 4.3 out of 5 stars on Capterra.

ActiveCampaign 

ActiveCampaign is a marketing platform that combines email marketing tools and CRM. It allows businesses to create custom, trigger-based workflows that automate tasks like sending emails and SMS or showing website messages.

This CRM offers more detailed customer insights than Mailchimp. Teams can track email activity (such as opens) and view data from other sources, such as website visits to specific pages. They can also create segments based on customers’ engagement, tag contacts in relation to their actions or preferences, and score leads attributed to their behavior.

ActiveCampaign features

• Sales CRM: ActiveCampaign includes a built-in CRM that tracks and syncs marketing and sales activities with customer data.
• Pre-built workflows: The platform provides over 500 pre-built marketing automation templates.
• Dynamic content: ActiveCampaign lets teams create emails with dynamic content that changes based on customer behavior.

Integrations

ActiveCampaign integrates with WordPress, Zapier and Facebook Ads. These integrations help ActiveCampaign automate workflows, sync customer data and optimize ad campaigns.

User ratings

ActiveCampaign score 4.5/5 on G2. 

Klaviyo

Klaviyo uses detailed customer data, like purchase history and browsing habits, to create targeted campaigns based on behavior. It also offers e-commerce-focused automation, like pre-made workflows for abandoned carts and product recommendations.

Klaviyo goes beyond Mailchimp's basic personalization and marketing automation features. It shows specific products based on a customer’s browsing habits and offers customized discounts to inactive customers.

In contrast, Mailchimp provides only basic personalization, like using a recipient’s first name or sending simple automated emails when a user subscribes.

Klaviyo features

• Advanced analytics: Klaviyo provides detailed insights, like Customer Lifetime Value (LTV), and tracks performance metrics for specific products in emails, including clicks and conversion rates.
• Segmentation: Businesses can categorize their audience based on several factors like transactional and demographic characteristics
• AI-driven insights: The platform uses AI to provide insights into customer behavior—e.g., predicting when a customer is most likely to make their next purchase.

Integrations

Klaviyo connects to survey tools like Typeform and e-commerce platforms like Shopify, Magento and WooCommerce. These integrations help businesses gather customer insights and simplify data management. 

User ratings

Klaviyo has 4.6 out of 5 stars on Capterra. 

Zoho CRM Plus

Zoho CRM Plus is a cloud-based CRM that helps manage customer relationships through email, social media, phone and live chat. It connects marketing and sales processes and offers more features than Mailchimp’s CRM, which mainly focuses on email marketing.

Zoho provides a visual sales pipeline that helps businesses track potential opportunities, or “deals”, from lead generation to closing. It links customer profiles with specific deals, giving teams context for each interaction. This connection allows sales teams to personalize their approach based on past conversations and customer preferences.

Zoho CRM Plus features

• Automation: The platform automatically assigns scores to leads based on their actions and behaviors. 
• Contact profiles: Zoho CRM Plus provides detailed profiles for each contact, including activity history, status (e.g., “Lead” or “Negotiation”) and value (amount the customer is expected to spend). 
• Forecasting: Zoho CRM Plus can predict customer behavior, such as when they’re likely to make a purchase.

Integrations

Zoho CRM Plus integrates with office suite software like PandaDoc and Microsoft 365, as well as lead management tools like GetResponse. This helps businesses automate document workflows and manage leads from one platform. 

User ratings

Users rate Zoho CRM Plus with 4.3/5. on G2. 

EngageBay

EngageBay connects sales, marketing and customer support. It offers email marketing services, CRM tools and live chat, all within one platform. For example, when a lead visits a product page, the system can automatically send a series of emails and alert the sales team to follow up. It also keeps the customer support team in the loop.

While Mailchimp includes marketing automation features, EngageBay goes further by syncing automations with sales and customer service. This creates a more complete marketing approach that customizes workflows based on customer interactions from different channels.

EngageBay features

• Lead segmentation: Teams can use EngageBay to segment leads into categories, such as previous product purchases (e.g., recent buyers of specific categories or products) and engagement levels (e.g., leads who opened a recent email vs. those who clicked on a product link). 
• SMS and email campaigns: EngageBay supports both SMS and email campaigns. Its Free plan also has a free email marketing service.
• Landing pages: Users can choose from templates or create landing pages and forms from scratch to collect leads.

Integrations

EngageBay integrates with other email marketing software like Mandrill, allowing users to send marketing emails through their Mandrill accounts directly from EngageBay. Teams can also integrate EngageBay with Xero to track payments and WooCommerce to sync customer data.

User ratings

EngageBay scores 4.7 out of 5 stars on Capterra. 

Omnisend

Omnisend is a marketing platform focused on email, SMS and web push notifications. Unlike Mailchimp, Omnisend includes these alerts in every plan. It also offers gamified sign-up incentives, like the “Wheel of Fortune” popup.

The platform also has interactive product recommendations. These suggestions are personalized based on customer behavior and can be categorized for specific audiences. For example, depending on the targeted segment, the audience can see best-selling, recently added or most viewed products in their emails.

Omnisend features

• Segmentation: Omnisend lets businesses create customer groups based on their stage in the customer journey (e.g., new or loyal customers) and their purchase behavior (e.g., number of purchases or product categories they tend to buy).
• Automation workflow: Pre-built automation workflows are available for cart abandonment, welcome emails and re-engagement campaigns.
• Transactional emails: Omnisend provides transactional emails in all plans. 

Integrations

Omnisend integrations include Yotpo, which lets teams create advanced audience segments. There are also Facebook Ads and Google Ads for running ad campaigns and tracking performance.

User ratings

Users rate Omnisend with 4.6/5 on G2.

Best Mailchimp alternatives: Comparison table

Choose the best Mailchimp alternative for your needs

All Mailchimp alternatives on our list offer unique features that could suit your needs. Consider which features matter most to you and choose the solution that best aligns with them.

If you’re running an enterprise-level e-commerce business, you need a solution that gives you exactly what you need for successful marketing automation and CRM—nothing more, nothing less. This way, you avoid paying for features you don’t use and save time and resources since there’s no need to manage third-party integrations.

Loadstone is the perfect tool for this.

It’s a modular system that lets you pick the exact features you need. 

With the support of a Customer Data Platform (CDP), you’ll always have the correct customer data, updated in near real-time. You can easily access segments and detailed analytics to see all the information you need to run the most effective campaigns. Plus, the Loadstone expert team is here to guide you and offer advice to help you achieve the best results.

Loadstone is a powerful tool that combines email marketing features, loyalty programs and data in one place. Manage everything easily and never miss an opportunity to create lasting connections with your customers.

Book a call to chat with the Loadstone team and get the perfect mix of tools for your business.

FAQs

Is there a better option than Mailchimp?

Loadstone is one of the top Mailchimp alternatives. It combines CRM, an email marketing platform, loyalty programs and real-time data analysis into one easy-to-use system. You can choose exactly the features you need, so you get a tailored solution for your business. Since everything is in one platform, there’s no need for complex integrations or setups. It’s completely code-free, which means you can set up automation and workflows with just a few clicks.

What is the Google equivalent of Mailchimp?

The Google equivalent of Mailchimp is Google Marketing Platform, combined with Google Workspace tools. Google Marketing Platform includes tools like Analytics 360 and Tag Manager 360 for tracking and optimizing marketing campaigns. Together with Google Workspace tools like Gmail, Google Sheets and Google Forms, they cover various aspects of automation and CRM. 

Who does Mailchimp compete with?

Some of Mailchimp’s top competitors include Loadstone, HubSpot and Constant Contact.

Is Substack better than Mailchimp?

Whether Substack is better than Mailchimp depends on your unique needs. If you prioritize simplicity of use and quality content, Substack is better. If you need email automation, Mailchimp takes the win.

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